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Wignyu Negoro
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“PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH KAMAR HOTEL OLLINO GARDEN MALANG” Wignyu Negoro; Surach man
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aimed to determine the effect of the promotion mix to consumer decision choosing Ollino Garden Malang Hotel rooms simultaneously and partially. Multiple linear regression analysis method used to know how big influence the independent variable (promotion mix) on the dependent variable (purchasing decisions). Based on the results of multiple linear regression analysis is known that the variables are not researched more influence on purchase decisions. Therefore, the promotion mix that has been done by the Ollino Garden Hotel Malang less influence on consumer decisions in choosing Ollino Garden Hotel Malang. Public relations and publicity variables more dominant influence on purchase decisions than the other promotion mix variables. Keywords: Promotion Mix, Decision of the Purchase, Ollino Garden Hotel Malang
“PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH KAMAR HOTEL OLLINO GARDEN MALANG” Negoro, Wignyu; man, Surach
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to determine the effect of the promotion mix to consumer decision choosing Ollino Garden Malang Hotel rooms simultaneously and partially. Multiple linear regression analysis method used to know how big influence the independent variable (promotion mix) on the dependent variable (purchasing decisions). Based on the results of multiple linear regression analysis is known that the variables are not researched more influence on purchase decisions. Therefore, the promotion mix that has been done by the Ollino Garden Hotel Malang less influence on consumer decisions in choosing Ollino Garden Hotel Malang. Public relations and publicity variables more dominant influence on purchase decisions than the other promotion mix variables. Keywords: Promotion Mix, Decision of the Purchase, Ollino Garden Hotel Malang
Co-Authors Surach man