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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Nirma Kurriwati
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN SHAMPO CLEAR Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v8i1.647

Abstract

The quality of products is an important thing that should be pursued by each company if it is to be produced to compete in the market to satisfy the needs and desires of consumers. Increasingly adult consumers mind in considering the quality of a product is chosen, so that requires companies to continually improve their product quality. The level of customer satisfaction is very dependent on the quality of a product. High level of quality that will result in high customer satisfaction. By keeping customer satisfaction will increase survival time relationship with consumers and continue to develop new customers. The purpose of this study was to determine the effect of quality on consumer satisfaction and its impact on consumer loyalty. This study uses primary data collected from the consumer respondents in Surabaya clear shampoo (District of Gubeng) of 100 respondents. Analysis techniques used in this study is paths analisys using AMOS software. The results showed that the quality effect on satisfaction and satisfaction further effect on customer loyalty    
PENINGKATAN KINERJA USAHA KECIL JAMU MADURA : PEMANFAATAN TEKNOLOGI INFORMASI Helmi Buyung Aulia Safrizal; Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.643 KB) | DOI: 10.21107/kompetensi.v10i1.3422

Abstract

Madura’s economic conditions after the operation Suramadu bridge shows the development in a positive direction. SMEs in Madura Island as one of the business entity should contribute to further boost economic growth. One of the potential is a traditional Madura herbal medicine industry in Bangkalan that produce traditional herbal medicine with different types of products. Marketing efforts undertaken by herbal medicine SMEs is still very traditional and many deficiencies. Such as the distribution channels that are not well ordered, the price disparity, promotional programs that are not designed properly, marketing range is still limited in local area Madura and a little Java and the production and marketing process not in synchronization. The main weshes of the herbal medicine SMEs is an increase in the marketing area of herbal medicine product and the brand better known by the public. From the analysis of the marketing conditions and the requirement of SMEs then drafted a marketing model of herbal medicine SMEs by utilizing information technology such as e-commerce web to improve marketing performance solutions that will bring herbal medicine SMEs in Bangkalan Madura improving business continuity.
Co-Authors Safrizal, Helmi Buyung Aulia