Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Performance : Jurnal Bisnis dan Akuntansi Jurnal Perpajakan dan Keuangan Publik
Nirma Kurriwati
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN SHAMPO CLEAR Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v8i1.647

Abstract

The quality of products is an important thing that should be pursued by each company if it is to be produced to compete in the market to satisfy the needs and desires of consumers. Increasingly adult consumers mind in considering the quality of a product is chosen, so that requires companies to continually improve their product quality. The level of customer satisfaction is very dependent on the quality of a product. High level of quality that will result in high customer satisfaction. By keeping customer satisfaction will increase survival time relationship with consumers and continue to develop new customers. The purpose of this study was to determine the effect of quality on consumer satisfaction and its impact on consumer loyalty. This study uses primary data collected from the consumer respondents in Surabaya clear shampoo (District of Gubeng) of 100 respondents. Analysis techniques used in this study is paths analisys using AMOS software. The results showed that the quality effect on satisfaction and satisfaction further effect on customer loyalty    
PENINGKATAN KINERJA USAHA KECIL JAMU MADURA : PEMANFAATAN TEKNOLOGI INFORMASI Helmi Buyung Aulia Safrizal; Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.643 KB) | DOI: 10.21107/kompetensi.v10i1.3422

Abstract

Madura’s economic conditions after the operation Suramadu bridge shows the development in a positive direction. SMEs in Madura Island as one of the business entity should contribute to further boost economic growth. One of the potential is a traditional Madura herbal medicine industry in Bangkalan that produce traditional herbal medicine with different types of products. Marketing efforts undertaken by herbal medicine SMEs is still very traditional and many deficiencies. Such as the distribution channels that are not well ordered, the price disparity, promotional programs that are not designed properly, marketing range is still limited in local area Madura and a little Java and the production and marketing process not in synchronization. The main weshes of the herbal medicine SMEs is an increase in the marketing area of herbal medicine product and the brand better known by the public. From the analysis of the marketing conditions and the requirement of SMEs then drafted a marketing model of herbal medicine SMEs by utilizing information technology such as e-commerce web to improve marketing performance solutions that will bring herbal medicine SMEs in Bangkalan Madura improving business continuity.
University Tax Centres Role: A perspective of The Slippery Slope Theory Norbertus Purnomolastu; Dian Anita Nuswantara; Lintang Venusita; Nirma Kurriwati; Yuni Khoirotul Abdiyah
Jurnal Perpajakan dan Keuangan Publik Vol. 5 No. 1 (2026): Jurnal Perpajakan dan Keuangan Publik
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpkp.v5i1.55223

Abstract

Written briefly in English and Indonesian in one paragraph of 150-300 words, Small and Medium Enterprises (SMEs) are vital economic contributors, yet their tax compliance remains a persistent challenge due to systemic and resource-based barriers. This research aims to explore the multifaceted reasons behind SME tax non-compliance and analyze the strategic role of university tax centers in addressing these issues. Adopting a qualitative approach, semi-structured interviews were conducted with 15 key informants in Surabaya, Indonesia, including taxation lecturers, SME owners, and financial department heads. The results reveal that SME non-compliance is primarily driven by a lack of tax awareness, legal complexity, distrust in government institutions due to perceived corruption, and prevailing social norms of tax avoidance. University tax centers effectively mitigate these challenges by providing targeted educational programs, personalized consulting services, and acting as trusted intermediaries to bridge the gap between taxpayers and authorities. This study concludes that university tax centers are pivotal in fostering a sustainable culture of compliance and reducing administrative burdens for the SME sector. The research contributes to the Slippery Slope Theory by demonstrating how academic institutions can prevent the escalation of non-compliance through early intervention and informed support, offering a novel institutional perspective on SME tax behavior.
STUDI KELAYAKAN SEBAGAI MANEJEMEN PEMASARAN DESTINASI WISATA GOA JERUK, DAN FOOD COURT DESA KEBONAGUNG SUMENEP Hadi Purnomo; Nirma Kurriwati
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i1.4134

Abstract

ABSTRACT Wisata adalah kegiatan perjalanan yang dilakukan oleh seseorang atau sekelompok orang dengan mengunjungi tempat tertentu untuk tujuan rekreasi, pengembangan pribadi, atau mempelajari keunikan daya tarik wisata yang dikunjungi, dalam jangka waktu sementara. Setiap tempat wisata sekiranya perlu melakukan studi kelayakan destinasi tersebut benar-benar bisa memberikan kenyamanan dan keamanan bagi pengunjung. Manfaat studi kelayakan secara definisi adalah studi yang dilakukan bagi Pengelola agar bisa membantu saat mengambil keputusan terkait pengembangan kedepan. Studi kelayakan ini tentunya merupakan bagian dari fungsi manajemen dalam pengembangan destinasi wisata tersebut. Manajemen Pemasaran Pariwisata menggambarkan cara organisasi yang bergerak dalam kepariwisataan (menyediakan produk/jasa pariwisata) dan destinasi wisata mencapai tujuan pemasaran dengan menentukan sasaran pasar wisatawan yang spesifik dan menggunakan sumber daya pemasaran untuk melayani sasaran pasar dengan baik. Desa Kebonagung yang belakangan sangat serius mengembangkan destinasi wisata Goa Jeruk, wisata air, dan food court memiliki tujuan untuk meningkatkan kesejahteraan masyarakat dalam sektor perekonomian perlu melakukan studi kelayakan agar disetinasi wisata yang saat ini kembangkan bisa benar-benar memiliki road map pengembangan yang jelas. Studi kelayakan ini juga penting dilaksanakan sebagai bagian penting dari fungsi manajemen pemasaran pengelolah. Penelitian ini dilakukan dengan metode deskriptif kualitatif. Metode ini akan memberikan penjelasan data yang jelas melalui wawancara secara mendalam. Dengan demikian hasil penelitian bisa menjadi rekomendasi pada tim pengelolah wisata Desa Kebonagung.
Co-Authors Dian Anita Nuswantara Hadi Purnomo Lintang Venusita Norbertus Purnomolastu Safrizal, Helmi Buyung Aulia Yuni Khoirotul Abdiyah