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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Lavenia Hariono
Universitas Ma Chung
Economics, Econometrics & Finance Education

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APAKAH E-WOM (ELECTRONIC WORD OF MOUTH) BISA MENGALAHKAN WOM (WORD OF MOUTH) DALAM MEMPENGARUHI PENJUALAN PRODUK KULINER Lavenia Hariono
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.169 KB) | DOI: 10.21107/kompetensi.v12i1.4946

Abstract

ABSTRACTGlobalization has caused a rise of so many technology developments, such as in communication. In past communication can only be used through phone call and short message. Nowadays media social became one of the communication media until promotion media which became the origin of e-WOM. WOM has been successfully becoming one of promotion strategies in the culinary business. Due to technology developments, WOM has a new model that called e-WOM especially in culinary business. Therefore, This article is expected to help marketers who are doing a critical review about e-WOM (Electronic Word of Mouth) and WOM (Word of Mouth) that became controversy in influencing culinary sales. This research method is using literature data. 
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