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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Novia Astri Leonora
Universitas Ma Chung, Malang
Economics, Econometrics & Finance Education

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BAGAIMANA CONSUMER PERCEPTION DAN CONSUMER ATTITUDE MEMPENGARUHI MOTIVASI PEMBELIAN GREEN PRODUCT (KAJIAN PERILAKU KONSUMEN DARI BERBAGAI BUDAYA DAN NEGARA) Novia Astri Leonora
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.75 KB) | DOI: 10.21107/kompetensi.v12i1.4947

Abstract

ABSTRACTCurrently, the environmental damage occurs almost throughout the earth. Many people try to find the way to save the environment. It causes the companies to make  green products in the contribution of  protecting the environtment. But not everyone can accept the green product. This study case choosesvarious countries, such as Niger,  China, United States, India, Lesotho, Italia, Sweden, South Korea, and Hong Kong. Not all countries have good perception and good attitude towards green products, but most of them have good perception towards green products  and they have good attitude if the green products can give them a benefit. Marketers can give more education about green product to countries which have  negative perception and negative attitude towards green product. Marketers also have a big opportunity to market their green product to countries which have a positive perception and positive attitude toward green products
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