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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Neo Journal of economy and social humanities
Rizky Vita Losi
University of Pembangunan Panca Budi
Humanities Economics, Econometrics & Finance Social Sciences

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Students’ Perceptions on Mobile-Assisted Language Learning (MALL) in EFL Class: An Overview of Altissia Usage Rizky Vita Losi
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 15, No 1: April 2022
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v15i1.14103

Abstract

Previous research has revealed that MALL are becoming widely used since it can increase students’ knowledge and skills in English language learning. This study aimed to investigate students’ perceptions on MALL, particularly Altissia, in EFL class. Most of students did not use or access Altissia during the learning process was becoming one of the problems that leads to the low ability in students’ English skills. In total, thirty students answered a questionnaire survey after experiencing Altissia in their learning activity. The findings revealed that the students’ agreement to the positive perceptions were showed in the questionnaire prevailed over their disagreement or neutral responses. Altissia contributed great impact on their listening skills and vocabulary knowledge. Altissia also supported them to enhance their motivation and interest to keep learning English. Students felt excited in learning new levels in different topics on Altissia. Students could practice to communicate their English skills more often after learning with Altissia. On the other hand, as the findings also indicated the students did not get any notification related to the study time and they did not experience writing activity on Altissia. Moreover, Altissia can be an alternative learning media that can improve students’ skills in their EFL class.
Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs Rizky Vita Losi; Ahmad Fadlan; Putri Selviani
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.88

Abstract

Foreign branding is a branding strategy by giving a brand name using spelling or pronunciation in a certain foreign language, with the main target of influencing the dimensions of brand image, and influencing perceived quality, as well consumer attitudes towards products. The purpose of this research is to explain foreign branding and its effect on brand perception. A literature review from various sources related to foreign branding strategy was conducted as part of the research. According to the research findings, brand image, purchase decision, and brand admiration are the effects of foreign branding. Consumers tend to prefer foreign-sound products because it creates brand image as international products which have best quality. So it effects on how people decide to but the foreign products and people also admire foreign-sound products too much especially in young generation. Local entrepreneurs should learn a lot about foreign branding to compete and upgrade the level of their products and sales.
Co-Authors Ahmad Fadlan Putri Selviani