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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ilmiah Ekonomi dan Manajemen
Budi Istiyanto
STIE Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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Motivasi Kerja, Tingkat Pendidikan, Kepemimpinan, dan Lingkungan Kerja Terhadap Kinerja Karyawan PT BPR Bank Boyolali Titik Purwani; Budi Istiyanto
Jurnal Ekonomi Akuntansi dan Manajemen Vol 21 No 1 (2022)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v21i1.30341

Abstract

The aim of this study was to determine the impact of work motivation, level of education, leadership and work environment on the performance of employees at PT BPR Bank Boyolali (PERSERODA). The subject of the study were employees of PT BPR Bank Boyolali. In this example, the saturation technique was used on a sample of 88 people. The independent variables in this study are work motivation (X1), educational level (X2), leadership (X3) and work environment (X4), while the related variable (Y) is employee productivity. The type of research used was quantitative research with the use of survey methods. The data analysis used included data tool testing, classical acceptance tests, multiple linear regression tests, hypothesis testing, and deterministic analysis. Looking at the results of the analysis processed with the use of IBM SPSS 26, it can be seen that the level of education, leadership and work environment have a significant impact on employee performance, motivation to work has no significant impact on employee performance, companies must pay attention to motivation to work, level of education , leadership and performance. The work environment at PT BPR BANK BOYOLALI (PERSERODA) is conducive to employee productivity. The aim of this study was to determine the impact of work motivation, level of education, leadership and work environment on the performance of employees at PT BPR Bank Boyolali (PERSERODA). The subject of the study were employees of PT BPR Bank Boyolali. In this example, the saturation technique was used on a sample of 88 people. The independent variables in this study are work motivation (X1), educational level (X2), leadership (X3) and work environment (X4), while the related variable (Y) is employee productivity. The type of research used was quantitative research with the use of survey methods. The data analysis used included data tool testing, classical acceptance tests, multiple linear regression tests, hypothesis testing, and deterministic analysis. Looking at the results of the analysis processed with the use of IBM SPSS 26, it can be seen that the level of education, leadership and work environment have a significant impact on employee performance, motivation to work has no significant impact on employee performance, companies must pay attention to motivation to work, level of education , leadership and performance. The work environment at PT BPR BANK BOYOLALI (PERSERODA) is conducive to employee productivity. Keywords: Work Motivation, Level of education, Leadership, Work environment, Employee performance.
PENGARUH IKLAN MEDIA SOSIAL, DESAIN PRODUK, DAN ONLINE CUSTOMER REVIEW SHOPEE TERHADAP MINAT BELI ULANG MASCARA MAYBELLINE DI SOLO RAYA Alyndria putri carrensia; Budi istiyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.882

Abstract

This research was conducted to determine whether social media advertising, product design, online customer reviews of Shoope influence interest in repurchasing Maybelline Mascara products. The population is consumers of Maybelline Mascara products. The method used for sampling was nonprobability sampling using purposive sampling technique. A sample of 80 respondents who had purchased Maybelline Mascara products in Solo Raya. This research was carried out using quantitative methods by collecting data using a questionnaire in the form of a Google form. Data instrument testing, classical assumption testing, and multiple linear regression analysis with the SPSS program are the techniques used to analyze the data. The results of this research showthat social media advertising does not significantly influence repurchase interest, product design has a significant influence on repurchase interest, online customer review shops do not significantly influence repurchase interest.
PENGARUH KUALITAS PRODUK,CITRA MEREK,DAN E-WOM TERHADAP MINAT BELI ULANG LIPCREAM HANASUI (STUDI KASUS PADA KONSUMEN DI SOLO RAYA) Dea ayu pramesti; Budi istiyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.885

Abstract

Beauty is one of the keys for women, it is no longer a woman's desire but a woman's need. Due to this, the level of the cosmetics industry in the world has soared, especially in Indonesia. Many cosmetic brands are competing to market their products and none other than Hanasui, Hanasui is a product from Indonesia which was produced by PT Eka Jaya Internasional from 2016, Hanasui is a brand of beauty products in Indonesian industry which has various brand innovations, one of which is Lipcream Hanasui, Lipcream Hanasui is a halal and BPOM-certified product with high quality and safe for the lips. This research was conducted to determine product quality, brand image, and e-wom influencing interest in repurchasing Lipcream Hanasui products. The population is consumers of Lipcream Hanasui products. The method used for sampling was non-probability sampling using purposive sampling techniques. A sample of 95 respondents who had purchased Hanasui Lipcream products in Solo Raya. This research was carried out using quantitative methods by collecting data using a questionnaire in the form of a Google form. Data instrument testing, classical assumption testing, and multiple linear regression analysis with the SPSS program are the techniques used to analyze the data. The results show that product quality,brand image,e-wom have a significant effect on repurchase interest in Lipcream Hanasui.
Penguatan Brand Awareness Roti Mewarni Kartasura Sukoharjo Budi Istiyanto; Atik Lusia; R. Taufik
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i1.94

Abstract

Dalam upaya meningkatkan kualitas dan daya tahan UMKM diwilayah Kabupaten Sukoharjo, team pengabdian kepada Masyarakat mengadakan kegiatan di UMKM Roti Mewarni Kartasura Kabupaten Sukoharjo. Salah satu alasan pemilihan mitra/objek pengabdian adalah keberadaan roti mewarni relative masih baru di lini bisnis kuliner roti. Tujuan dari kegiatan ini adalah membantu UMKM Roti Mewarni untuk memperkuat strategi pemasaran terutama membangun branding melalui penguatan brand awareness. Kegiatan pengabdian dilakukan dalam bentuk diskusi terkait strategi branding dan pendampingan dalam membangun dan memperkuat brand awareness.
THE EFFECT OF SOCIAL MEDIA PLATFORMS FACEBOOK, INSTAGRAM, AND TIKTOK AS MEDIA FOR BLOOD DONATION CAMPAIGNS ON THE PARTICIPATION OF GENERATION Z DONORS AT THE SURAKARTA CITY RED CROSS Titin Dwi Wahyu Saputri; M. Ali Mursidi; Budi Istiyanto; Rafif Fadhlurrahman
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 4 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i4.20859

Abstract

This research aims to analyze the influence of social media platforms Facebook, Instagram, and TikTok on the actual participation of Generation Z blood donors at the Indonesian Red Cross (PMI) in Surakarta City. The high level of digital interaction among the younger generation often presents challenges in the form of (slacktivism), so this research examines the ability of social media as a digital campaign medium to convert intentions into actual actions based on the Theory of Planned Behavior (TPB) approach. This research used a quantitative approach with data collection techniques involving the distribution of questionnaires to Generation Z respondents in Surakarta City. Data analysis was conducted using multiple linear regression and partial hypothesis testing (t-test). The results indicate that campaigns on Facebook and TikTok have a positive and significant impact on donor participation. Facebook successfully facilitates technical information needs and two-way communication, while TikTok is effective in alleviating medical fears through dynamic audio-visual educational content. Conversely, campaigns on Instagram were found to have no significant effect. The audience’s high interest in Instagram’s design aesthetics and interactive features failed to translate into concrete action and resulted only in a phenomenon of (slacktivism).
Co-Authors Alyndria putri carrensia Atik Lusia Dea ayu pramesti M. Ali Mursidi R. Taufik Rafif Fadhlurrahman Titik Purwani Titin Dwi Wahyu Saputri