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Andi Sularso
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Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN POS EKSPRES DI KANTOR POS BONDOWOSO DAN SITUBONDO Suwandi Suwandi; Andi Sularso; Imam Suroso
Jurnal Ekonomi Akuntansi dan Manajemen Vol 14 No 1 (2015)
Publisher : Universitas Jember

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Abstract

The objectives of this study was to determine the effect of service quality, price and brand image on Post Express customer satisfaction and loyalty in Bondowoso and Situbondo Post Office, using analytical methods Sructural Equation Modeling (SEM) with the of Amos program version 5.0. The population in this research is all customer who sent document or parcel with the Post Express service. The respondent are chosen by purposive sampling. This study uses primary data by taking a sample of customers Post Ekspres at the Bondowoso and Situbondo Post Office,  as many as 133 samples. The results of this study are: (1) service quality has positive and significant impact on customer satisfaction; (2)  price has positive and significant impact on customer satisfaction; (3) brand image has positive and significant impact on customer satisfaction, (4) customer service has positive and significant impact on customer loyalty; (5)  price has positive and significant impact on customer loyalty; brand image  has positive but not significant impact on customer loyalty; (7) satisfaction has positive and significant impact on customer loyalty. Keywords: service quality, price, brand image, satisfaction, customer loyalty
PENGARUH RANGSANGAN DALAM TOKO TERHADAP PEMBELIAN YANG TIDAK DIRENCANAKAN OLEH KONSUMEN ALFA GUDANG RABAT DI DENPASAR Andi Sularso
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 4 (2003)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2003.v7.i4.366

Abstract

This Research meant to know excitement factors in shop (In Store Stimuli) either through and also simultan ofparsial influencing purchasing which do not planning by consumer in Shop Alpha Warehouse Rabat in Denpasar. Data the used is primary data, namely data which in obtaining from result of propagated kuesioner. Unit analyse is consumer doing/conducting purchasing which do not be planned previously.Pursuant to result of analysis can be concluded that independent variabel which used have influence which significant either through and also simultan of parsial (except X5 variabel, namely service of salesgirl, what even have an effect on but do not signifikan) to pur chasing which do not be planned. Independent variabel which have an effect on biggest is variabel perception of consumer Lo settlemenL of shop rack, followed to be to be displayed by product, price and tidiness of product.  Perception of consumer medium to service of salesgirl, even have an effect on but do not signifikan.
Co-Authors Imam Suroso Suwandi Suwandi