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Nik Kamariah Nik Mat
University Utara Malaysia
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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The Role of Full or Partial Mediation of Intention between Patriotism, Trust, Government Support through Structural Equation Modeling (SEM) Effect on Actual Purchase toward Malaysia Brand Jamal Mohammed Esmail Alekam; Nik Kamariah Nik Mat; Farouk Djermani
International Journal of Supply Chain Management Vol 6, No 4 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

The aim of this paper is to investigate the antecedents of actual purchase on Malaysian brand, Patriotism, trust, government support and intention. Moreover, the research framework was built and tested based on the Theory of Planned Behavior. The research instrument consisted of 39 items, patriotism 10, trust 8, government support 8, intention 8, and actual purchase 5, adapted from previous studies. Questionnaires were distributed to 300 respondents in Kedah (Jitra, Changloon, Simpang Kuala and Sungai Petani (170), Penang ( Kepala Batas (40)),Perlis (Arau (90) with 202 respondents, consequently this representing 67.3% response rate. The data were analyzed using Structural equation modelling (SEM). This study has established seven direct and indirect hypotheses. The findings of the study highlight that purchase intentions has significant relationship with trust,(Estimate 0,382, C.R.2,792, p-value 0,005),as well as actual purchase has a direct significant relationship with patriotism (Estimate 0,298, C.R. 2,331, p-value 0,02 ), actual purchase has significant relationship with purchase intention (Estimate 0,7, C.R. 6,206, p-value 0.000*** ), lastly government support has significant relationship with purchase intention(Estimate 0,287, C.R. 3,079, p-value 0,002 ).Meanwhile, full mediating between trust and actual purchase. Finally this result of this study will deepen the understanding of Malaysian customers behavior toward its own products.
The Significant Role of Communication, Price, and Quality in Creating a Brand Trust to Achieve Purchase Behavior Antecedents and Consequence of Consumer Brand Trust Jamal Mohammed Esmail Alekam; Nik Kamariah Nik Mat; Salniza Md. Salleh
International Journal of Supply Chain Management Vol 6, No 4 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

According to the relationship marketing factors, brand trust is one of the key element in brand building and in securing customer loyalty. Hence, the objective of this study is to examine the influence of product price, perceived product quality, and communication on brand trust and the effect of brand trust on consumer purchase behavior based on Relationship Theory perspective. The research instrument was developed based on items taken from previous studies. Questionnaires were distributed to 1000 consumers in 10 primary and secondary School in 3 city Sanaa, Ibb and Aden districts in Yemen. of the total distributed questionnaires, only 711 questionnaires were used for statistical analysis. Analysis was performed using Partial Least Squares (PLS SEM). Results indicate that communication, perceived price, perceived product quality significant impact on trust brand, It also the finding shows that trust has a positive significant impact purchase behavior, the constructed model has a good goodness-of-fit index. This study also discusses practical implications and applications for developing and less developed countries.
Co-Authors Farouk Djermani Jamal Mohammed Esmail Alekam Salniza Md. Salleh