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All Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Abimanyu: Journal of Community Engagement
Muh Ariffudin Islam
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Arts Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN BRAND BOROBUDUR DALAM PARIWISATA DAN WORLD HERITAGE Muh Ariffudin Islam
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 8, No 3 (2013)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.094 KB) | DOI: 10.33153/dewaruci.v8i3.1129

Abstract

Borobudur is one of numerous cultural products in Indonesia. As a cultural object, its existence provides a uniqueattraction as it contains historical value, a source of knowledge, and technology. Viewed from the economic and tourismperspective, Borobudur is a cultural asset which is economically profitable. As a historical object, many studies are stillbeing carried out on its artefacts. This research aims to discover the role of the Borobudur as a “brand,” from the perspectiveof tourism and world heritage. This goal will be achieved through a qualitative research method, by means of a descriptiveanalyticalapproach which focuses in particular on the perspective of imagery as an entity. The research process was based ona discovery and correlation of data in order to accumulate as much information as possible about the “branding” of a touristobject. From a research point of view, the results obtained from this study show that Borobudur is able to act as a tourist objectand destination both for the local community and international tourists. In addition, through various means of promotion asa world cultural heritage, Borobudur has managed to become an icon for religious tourism in Indonesia. This is also related tothe various media which act as a “brand” to form, develop, and create the identity of a tourism entity.Keywords: Borobudur, Brand, Tourism, World Heritage
Pelatihan Digital Marketing Berbasis Smartphone Untuk Membangun Kemandirian Ekonomi Pada Komunitas Tuli Gresik Supriyanto, Supriyanto; Hafid Kholidi Hadi; Ima Kurrotun Ainin; Hitta Alfi Muhimmah; Muh Ariffudin Islam
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Gresik Deaf Community (Kotugres) is a community of young and productive deaf people who need to receive smartphone-based digital marketing training to support their economic independence. This training can also be used as a strategy to empower Kotugres from unfavorable conditions such as negative stigma from society, discrimination, neglect and even economic and social marginalization. Kotugres' products need to be marketed digitally after the manual/offline business process stagnates due to changes in people's mindsets that are starting to abandon offline shopping habits and tend to increase interest in online shopping, especially the post-COVID-19 pandemic recovery situation which has not yet subsided 100% makes smartphone-based digital marketing platforms increasingly needed and favored by the community. The method of implementing activities consists of the stages of need assessment, program planning, program implementation, and program evaluation. The results of the implementation of activities are significant positive impacts in the form of increased interest, knowledge and abilities of Kotugres members in carrying out smartphone digital marketing. To ensure the continuity of the impact of training activities, cooperation is needed with partners who can continue the implementation of the program continuously to maintain the long-term impact of the training.
Co-Authors Hafid Kholidi Hadi HITTA ALFI MUHIMMAH Ima Kurrotun Ainin Supriyanto Supriyanto