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All Journal Jurnal Perspektif Bisnis Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Adi Asmariadi Budi
Badan Penelitian dan Pengembangan Daerah Provinsi Lampung
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PELUANG PEMBANGUNAN MUSEUM LADA DI LAMPUNG UTARA Adi Asmariadi Budi; Gita Paramita Djausal; M. Hanif Khairy Vidiantara; Henita Astuti
Jurnal Perspektif Bisnis Vol 4 No 2 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v4i2.124

Abstract

North Lampung is famous for its black pepper since the 19th century. In addition, North Lampung is the second largest producer of pepper in Indonesia. Through the analysis of the external environment and also the power possessed by North Lampung, it is necessary to map the opportunities for the construction of the Pepper Museum in North Lampung. This is confirmed by the establishment of Kupi Lado Centrum in 2019 as a branding that became the local identity of North Lampung. Mapping this opportunity based on the accessibility of North Lampung Regency, the tourism market of Lampung Province, and the advantages of Lampung black pepper commodities. The urgency of the construction of a pepper museum in North Lampung Regency is driven by the existence of pepper commodities which are other district commodities in Lampung Province. ABSTRAK Lampung Utara terkenal dengan lada hitam sejak abad ke 19. Selain itu, Lampung Utara merupakan penghasil lada kedua terbesar di Indonesia. Melalui analisis lingkungan eksternal dan juga kekuatan yang dimiliki oleh Lampung Utara, maka perlu dipetakan peluang pembangunan Museum Lada di Lampung Utara. Hal ini ditegaskan dengan pencanangan Kupi Lado Centrum pada 2019 sebagai branding yang menjadi identitas kelokalan Lampung Utara. Pemetaan peluang ini berdasarkan aksesibilitas Kabupaten Lampung Utara, pasar pariwisata Provinsi Lampung, dan keunggulan komoditas lada hitam Lampung. Adapun urgensi pembangunan museum lada di Kabupaten Lampung Utara didorong oleh keberadaan komoditas lada yang merupakan komoditas kabupaten lain di Provinsi Lampung.
COMMUNITY RESILINECE IN A MOVING ISLAND OF SEKOPONG Nazdan; Adi Asmariadi Budi
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

Sekopong Island, located on the eastern coast of East Lampung Regency, Lampung Province, Indonesia, is a unique island characterized by constantly shifting land. The island lacks vegetation, has sandy soil, and its terrain is continually reshaped by weather and wave conditions. Despite being unsuitable for permanent settlement, many people have built homes and continue to reside there. Economic opportunity serves as the main draw for settlers, particularly due to the island's rich crab fishing grounds. This study seeks to understand how the community on Sekopong Island adapts and remains resilient in the face of its extreme environmental conditions. A qualitative approach was employed to gather in-depth information from residents and relevant stakeholders. Data collection methods included community group discussions and in-depth interviews. Findings indicate that the primary reason for continued settlement is economic necessity. Most inhabitants are crab fishermen who rely on the island’s surrounding crab habitats for their livelihoods. The residents of Sekopong Island exhibit strong resilience in coping with the challenges posed by their dynamic and shifting environment.
LIVING MUSEUM: AN EMERGING STRATEGY DERIVED FROM THE 7P MARKETING MIX FO THE MUSEUM KETRANSMIGRASIAN LAMPUNG Adi Asmariadi Budi; Nazdan; Annisa Yulyana Pibiand
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

The Museum Ketransmigrasian Lampung, established in 2004 and owned by the Government of Lampung Province, is the only museum in the world dedicated to the theme of transmigration. It is located in Bagelen Village - the first site of transmigration initiated by the Dutch East Indies, which is now part of Indonesian territory. As a government institution, the museum also serves a commercial function by charging an admission fee to visitors. In its ongoing development, the museum requires a strategic approach to ensure its relevance and competitiveness within the broader landscape of museums and tourist attractions. This study aims to formulate a development and commercialization strategy for the Museum Ketransmigrasian Lampung. A qualitative methodology employing the 7P marketing mix framework (product, price, promotion, place, people, process, and physical evidence) was utilized to construct the strategic model. The analysis generated detailed strategies for each of the 7P elements, culminating in the emergence of a comprehensive strategy that positions the concept of a “living museum” as both the brand identity and the core strategic direction for the Museum Ketransmigrasian Lampung. Based on the findings, this study recommends that the Government of Lampung Province adopt and implement the “living museum” concept as a central element in the museum’s program planning and development.
Co-Authors Annisa Yulyana Pibiand Djausal, Gita Paramita Henita Astuti M. Hanif Khairy Vidiantara Nazdan Nazdan