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All Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Pendhapa
Fitri Murfianti
ISI Surakarta
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Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea” Shani Fella; Fitri Murfianti
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 14, No 2 (2019)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.224 KB) | DOI: 10.33153/dewaruci.v14i2.2705

Abstract

The development of the Hallyu, or Korean Wave, has an impact on product advertising in Indonesia, which uses many actors and discourses brought from Korean culture.Starting from this it turns out that growing questions about the possibility of Korean Wave can shape new consumption interests and behaviors that have an interest in Korea. The study, entitled Korean Drama Discourse in the Sprite ad version “Kenyataan Gak Kayak Drama Korea” is an advertisement for Sprite beverage products identified using Korean drama discourse with humor at the end of the story. The research method used is descriptive qualitative research supported by a theoretical basis, namely the structure of advertising discourse to dismantle Korean drama discourse on the Sprite advertisement version “Kenyataan Gak Kayak Drama Korea” using the concept of fashion as communication and storyline and location settings to be peeled off per scene advertisement. The discourse structure of advertising in this study will be explained in three parts, namely the main items of advertising, advertising agencies and closing advertisements. The results of this study indicate that in the version of the Sprite advertisement “Kenyataan Gak Kayak Drama Korea” there is a Korean drama discourse displayed on the advertising body, which functions as an advertisement explanatory item that is a message from a Sprite advertisement that "Nyatanya Nyegerin" can be well received by prospective customers.
KOMODIFIKASI DAKWAH DALAM RELIGIOTAINMENT DI STASIUN TELEVISI INDONESIA Fitri Murfianti
Pendhapa Vol 3, No 1 (2012)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1831.205 KB) | DOI: 10.33153/pendhapa.v3i1.1191

Abstract

Dakwah program on television lately increasingly prevalent. Television stations compete for dakwah program package as attractive as possible so that your viewers by showing cool and popular ustadz or ustadzah. By television, religion is an integral part of the individual and society become commodities for profit. The media as an institution experiencing contradictions of capitalist profit-oriented and capital accumulation, because the mass media should be market-oriented and sensitive to the dynamics of market competition. The media should strive to deliver compelling information products that have a market advantage. Impressions of religion, in this case the spiritual spray or dakwah on television, packaged in such a way as to meet the tastes of the market. Dakwah program is not monotonous and messages are easily digested into magnets that sold a preacher. The commodification of dakwah on television is then colored portrait Indonesian dakwah on television. It was the scene of commercialization, media owners (producers) saw market share against the interest of religion.Keyword: Dakwah, Commodification
Co-Authors Shani Fella