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All Journal MetaCommunication; Journal Of Communication Studies Idaarah: Jurnal Manajemen Pendidikan Jurnal Teknologi Informasi dan Pendidikan Jurnal Pengabdian Kepada Masyarakat (Mediteg) Jurnal Riset Akuntansi Politala International Journal of Research in Vocational Studies (IJRVOCAS) Scientia: Journal of Multi-Disciplinary Science
Ghalih, Muhammad
Politeknik Negeri Tanah Laut
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Journal : MetaCommunication

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Effective Communication Strategies for Marketing Halal Products in Taiwan Using the Best Worst Method (BWM) Ghalih, Muhammad; Chang, Chia-Hua
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19939

Abstract

This article investigates effective communication strategies for marketing halal products in Taiwan, leveraging the Best Worst Method (BWM) to prioritize these strategies systematically. Given the increasing demand for halal products among local and international Muslim communities, it is imperative for businesses to adopt culturally sensitive and efficient marketing approaches. The BWM is utilized to evaluate and rank key strategies, including cultural sensitivity and respect, digital marketing, community engagement, and collaborations and partnerships. Implementing these prioritized strategies allows businesses to effectively connect with the Muslim community in Taiwan, enhancing their ability to promote halal products successfully and build enduring customer relationships.
Co-Authors Alfian Dwi Pambudi Anjaswari, Gati Astia Putriana, Astia Bandi, Maulida Hirdianti Chang, Chia Hua Chang, Chia-Hua Dedi Rusadi Eni Suasri Hayatie, Marliza Noor Hayatie, Marliza Noor Ikhsan, M. Taufik Ines Saraswati Machfiroh Karolina Karolina M. Taufik Ikhsan M.Riduan Abdillah Mufrida Zein Muhammad Fajar Mun Haryani, Eka MUTA ALI, ABDUL Noor Amelia Rina Pebriana Rina Pebriana, Rina Rusadi, Dedi Safitri, Yulita Dwi Saraswati Machfiroh, Ines Siti Rohanah Tekad Budiantoro Tekad Tekad Titik Wijayati Yasir Hadiani Zein, Mufrida