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R.P. Much. Muchtar
Universitas Wiraraja
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ANALISIS KEPUASAN KONSUMEN MINUMAN COKELAT NYOKLAT KLASIK DI KECAMATAN KOTA SUMENEP KABUPATEN SUMENEP Wildanun Hamisati; RP. Much. Muchtar
JURNAL PERTANIAN CEMARA Vol 16 No 1 (2019): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1080.538 KB) | DOI: 10.24929/fp.v16i1.776

Abstract

Penelitian ini bertujuan untuk mengetahui variabel apa saja dan variabel yang dominan yang mempengaruhi kepuasan konsumen. Variabel yang diteliti adalah kualitas produk (X1), harga (X2), citra merek (X3), rasa (X4), dan kualitas pelayanan (X5). Jenis penelitian adalah deskriptif dan kuantitatif. Penelitian dilakukan di tiga kedai Nyoklat Klasik di Kecamatan Kota Sumenep dengan menggunakan kusioner. Ukuran sampel yang diambil sebanyak 100 orang responden dengan metode aksidental sampling. Metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian diperoleh persamaan duga regresi linier berganda yang terbentuk adalah Y = 4,769 + 0,123X1 + 0,224X2 + 0,097X3 + 0,058X4 + 0,300X5 + e. Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi kepuasan konsumen Nyoklat Klasik adalah kualitas pelayanan, dan variabel yang dominan mempengaruhi kepuasan konsumen Nyoklat Klasik adalah kualitas pelayanan.
PERBAIKAN KEMASAN DAN PELABELAN PRODUK KRIPIK SINGKONG MADURA UNTUK MEWUJUDKAN PELAKU USAHA MANDIRI MENYONGSONG TANTANGAN MASYARAKAT EKONOMI ASEAN YANG BERKELANJUTAN R.P. Much. Muchtar; Hidayat Andyanto; Moh. Zainudin
Jurnal ABDIRAJA Vol 1 No 1 (2018): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v1i1.635

Abstract

The purpose of Science and Technology PLUS activities for the community is to improve the packaging and labeling of Kripik Singkong Madura Kipik Terbang Kuda Cassava Chips in Lanjuk Village, Manding District and Kripik Singkong Cap Baby in Pamolokan Village, Sumenep Sub-District, Sumenep Regency to realize independent business people to meet the challenges of a sustainable ASEAN economic community. The targets to be achieved are: a) Market-worthy modern packaging products with aluminum foil or appropriate plastic packaging, b) Labels include DINKES permits and MUI halal certification in accordance with regulatory provisions, c) Labels include product names, list of materials used and weight clean or clean contents in accordance with the provisions of the regulations, and d) Cassava chips business actors begin to be independent and ready to meet the challenges of the ASEAN Economic Community. The response of cassava chips entrepreneurs is quite varied, but there are also those who are appreciative and positive. Variation responses are, there are those who respond suspiciously, lack of appreciation and even tend to be "reluctant". After the entrepreneur follows the coaching, counseling, and coaching intensely and effectively with "face to face" and training, the entrepreneur is motivated to produce and improve the packaging and label of the cassava chips, and even dynamic packaging is always expected to change and grow. And even with improvements in packaging and labeling, they want to be able to penetrate a broader market, not just the local market.
PERBAIKAN KEMASAN DAN PELABELAN PRODUK KRIPIK SINGKONG MADURA UNTUK MEWUJUDKAN PELAKU USAHA MANDIRI MENYONGSONG TANTANGAN MASYARAKAT EKONOMI ASEAN YANG BERKELANJUTAN R.P. Much. Muchtar; Hidayat Andyanto; Moh. Zainudin
Jurnal ABDIRAJA Vol 1 No 1 (2018): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v1i1.635

Abstract

The purpose of Science and Technology PLUS activities for the community is to improve the packaging and labeling of Kripik Singkong Madura Kipik Terbang Kuda Cassava Chips in Lanjuk Village, Manding District and Kripik Singkong Cap Baby in Pamolokan Village, Sumenep Sub-District, Sumenep Regency to realize independent business people to meet the challenges of a sustainable ASEAN economic community. The targets to be achieved are: a) Market-worthy modern packaging products with aluminum foil or appropriate plastic packaging, b) Labels include DINKES permits and MUI halal certification in accordance with regulatory provisions, c) Labels include product names, list of materials used and weight clean or clean contents in accordance with the provisions of the regulations, and d) Cassava chips business actors begin to be independent and ready to meet the challenges of the ASEAN Economic Community. The response of cassava chips entrepreneurs is quite varied, but there are also those who are appreciative and positive. Variation responses are, there are those who respond suspiciously, lack of appreciation and even tend to be "reluctant". After the entrepreneur follows the coaching, counseling, and coaching intensely and effectively with "face to face" and training, the entrepreneur is motivated to produce and improve the packaging and label of the cassava chips, and even dynamic packaging is always expected to change and grow. And even with improvements in packaging and labeling, they want to be able to penetrate a broader market, not just the local market.
Co-Authors Hidayat Andyanto Moh. Zainudin Wildanun Hamisati