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All Journal Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi
Purwa Askanta
Institut Seni Indonesia Surakarta

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JINGLE TRANSFORMASI PEGADAIAN (STUDI TENTANG PERAN MUSIK DALAM PEMBENTUKAN BUDAYA PERUSAHAAN PT. PEGADAIAN) Harimas Jati Wikananta; Ananto Sabdo Aji; Purwa Askanta
Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Vol. 21 No. 2 (2021)
Publisher : Surakarta: Jurusan Karawitan Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/keteg.v21i2.3817

Abstract

"Jingle Transformasi Pegadaian” is the title of a song that was employed as one of many transformation tools in PT Pegadaian (Persero). This study aims to determine the existence of “power” that helped the transformation process in PT Pegadaian (persero). To study the phenomenon this research applies mixed methods research design, which consists of ethnographic and quantitative methods. The research data were derived from in-depth interviews and random sampling questionnaire which was distributed to 390 employees in all work units. The process of jingle composing and the elements in the jingle, such as arrangement, genre, lyrics, and vocals were reviewed and perceived as an interpretation of the transformation process that happened in PT Pegadaian (Persero). Messages related to transformation that is contained in the jingle’s lyrics were accepted, and used as an affirmation of the transformation process by all employees. The jingle internalization process is carried out by playing it continuously in all work units’ corporate activities, both routinely and incidentally. The result of this research shows that by playing the jingle continuously forms a “power” that affects the emotional response of employees, and evoke positive reactions, such as: a sense of enthusiasm, awareness of the transformation process, sense of pride, and sense of belonging.
KAJIAN MUSIKAL KOMPOSISI GAMELAN LOGDRO BANGSAKU KARYA BLACIUS SUBONO Wibi Endah Pambudi; Purwa Askanta; Guruh Purbo Pramono
Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Vol. 24 No. 2 (2024): Keteg: Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi
Publisher : Surakarta: Jurusan Karawitan Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/keteg.v24i2.6010

Abstract

The jurnal entitled “The Study of Musical Composition of Gamelan Logdro Bangsaku by Blacius Subono” basically aims to examine the musical elements in the composition of Gamelan Logdro Bangsaku. The problems contained in this study include: 1. How is the process of creativity of B. Subono in creating the composition of Gamelan Logdro Bangsaku, 2. How is the musical study in the composition of Gamelan Logdro Bangsaku. The type of research used is qualitative research with data collection techniques including interviews, transcriptions, observations and literature studies. After going through the analysis process, the following conclusions and findings were found. First, the creation of Gamelan Logdro's composition was formed from the manifestation of B. Subono's artistic journey. Secondly, the creation of the composition of Gamelan Logdro Bangsaku also created a new interval of composing slendro and pelog tones sequentially with araka intervals that are not too far away. Third, the melody of the clash of notes that focuses on the beauty of the song's sentences. Fourth, there is a lot of musicality in the compositional work of Gamelan Lodgro Bangsaku.
Co-Authors Ananto Sabdo Aji Guruh Purbo Pramono Harimas Jati Wikananta Wibi Endah Pambudi