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All Journal Al-Buhuts (e-journal)
Atika Riasari
IAIN Metro Lampung
Economics, Econometrics & Finance

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Analisis Penerapan Blue Ocean Strategy pada PT Sofyan Hotels,Tbk Atika Riasari
Al-Buhuts Vol. 16 No. 2 (2020): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.067 KB) | DOI: 10.30603/ab.v16i2.1353

Abstract

This research aims to identify the suitability of the strategy adopted by Sofyan Hotels with the concept of blue ocean strategy and analyze the effectiveness of the strategy adopted by Sofyan Hotels. The method in this study was 25 points which will be used as indicators and instruments of variable A which is a strategy of the companies studied to variable B which is characteristic of the blue ocean strategy. Research results obtained from comparing the 25-point characteristics of strategic blue ocean with the company's strategy was obtained suitability as much as 25 points or have a degree of conformity of 100% means the strategy Sofyan Hotels accordance with the principles of the strategy blue ocean and this concept as a form of applying the blue ocean strategy proved effective in today's business competition. Sharia hotel that was not considered by competitors succeeded in creating new markets for Sofyan Hotels currently has 19 hotels with 1775 rooms spread throughout Indonesia. With the strategy adopted, the gain Sofyan Hotels grew by an average 7.72% per year and managed to win the World's Best Family Friendly Hotel in 2015.
Pengaruh Pelatihan dan Pengembangan SDM Terhadap Kinerja Karyawan Bank Syariah Indonesia Kc. Bandar Lampung Kedaton Hasrun Afandi UmpuSinga; Atika Riasari; Dwi Hana Ria Qoyum
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.2537

Abstract

Training and development has an important role to improve employee performance and improve quality human resources. The purpose of the study was to determine the effect of simultaneous and partial HR training and development on the performance of Indonesian Islamic bank kc employees. Bandar Lampung, Kedaton. This type of research used a quantitative approach to determine the effect of the independent variable, namely training (X1) and development (X2) on the dependent variable, namely employee performance (Y). The sample used is the employees of sharia indonesia kc. Bandar Lampung Kedaton with a total of 31 employees. The sampling technique used was a purposive sample and a questionnaire which was used as primary data. The method used to collect respondent data is a questionnaire with a Likert scale. Data analysis used multiple linear regression analysis which was processed with SPSS 20. The results of this study based on data analysis of hypothesis testing that was carried out partially, the training variable (X1) had no effect and the development variable (X2) had an effect. Simultaneously, training variables (X1) and development (X2) affect employee performance.
Co-Authors Dwi Hana Ria Qoyum Hasrun Afandi UmpuSinga