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All Journal CEBONG Journal The International Journal of Politics and Sociology Research
Tiara Mediana
Universitas Islam Nusantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Mass Media Amid the Covid-19 Pandemic The Role Of Mass Media In The Midst Of The Covid-19 Pandemic Fahri Ihsanudin; Tiara Mediana; Pani Audria
The International Journal of Politics and Sociology Research Vol. 8 No. 1 (2020): June: Politics and Sociology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.755 KB)

Abstract

Mass media is a means of disseminating information to the public, mass media is defined as a medium of communication and information that disseminates information en masse and can be accessed by the public at large, in terms of meaning, mass media is a tool or means to disseminate news content, opinions, comments, entertainment, and so on. The effect of communication on the role of mass media in the midst of the COVID-19 pandemic was identified in the six questions contained in the questionnaire. This study focuses more on the Communication Effects felt by the community, especially on people who have seen health service advertisements about the 5M health protocol. In the health service advertisement, the 5M protocol reminds us that to break the Covid-19 chain, we must wear masks, wash our hands, keep our distance, limiting mobility and avoiding crowds. The results of the study show that the influence of mass media with the presence of 5M health service advertisements affects the behavior and daily activities of the community.
Strategi Promosi Urban Casual Di Media Sosial Instagram Aulia Pebriani Amarudin; Risna Nurfazriyanti; Tiara Mediana; Yuliani Sadida
Cebong Journal Vol. 1 No. 1 (2021): Nov: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.358 KB) | DOI: 10.35335/cebong.v1i1.6

Abstract

The purpose of this study was to determine the effect of promotion through social media on interest in buying Instagram fashion on Urban Casual account followers. The type of research that we use in this research is descriptive qualitative research. In detail, qualitative provides space for researchers to explore descriptively about the phenomenon under study, in order to obtain a policy to take action or attitude. The population in this study were all followers on the Urban Casual Instagram account. The types and sources of data in this study were collected based on the grouping of primary data and secondary data. Primary data was obtained through interviews with the owner of the urban casual, namely Muhamad Ridho Amarudin, as well as through field observations. Secondary data is data obtained from existing journals and documents, while the data collection technique is through triangulation collection techniques. Analysis of the test data used is a narrative analysis technique, where this narrative analysis focuses more on how the marketing strategy plan is carried out by the owner of Urban Casual. The conclusion in this study is that there is a significant positive effect between promotion through Instagram social media on fashion buying interest on Urban casual account followers. This is evidenced from the results of the sales table in 2019 to 2021.
Co-Authors Aulia Pebriani Amarudin Fahri Ihsanudin Pani Audria Risna Nurfazriyanti Yuliani Sadida