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Hartonoadi Wahyudi
School of Business and Economics Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Kelayakan dan Strategi Bisnis Gula Aren Premium Gunung Halimun-Salak Hartonoadi Wahyudi; Jimmy Jimmy; Kendy Leyona Artha; Prasetyo Adi Yudhistira; Wahyu Seto
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The research purpose is to identify the feasibility of premium arenga sugar originated from Conservative Forest of HalimunSalak. This Business is based on the social issue that occurs in the community due to sales decrease of arenga sugar as the main source of income. This research is also intended as based for strategy related to marketing, operation, human resource, and finance. The research methods are direct observations, expert interviews, taste panels, dan focus group. With the IDR 16 bio, this business resulted in NPV more than 0 (Rp 36.233.793.890), IRR (45%) bigger than WACC (12%), and Payback period 3,5 years. These results exceed the shareholder's expectation so that the business is worth to be realized.
Co-Authors Jimmy Jimmy Kendy Leyona Artha Prasetyo Adi Yudhistira Wahyu Seto