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Kukie Reinastya A
School of Business and Economics Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Pengaruh Persepsi Kualitas dan Harga Terhadap Minat Beli (Case Study Integrated home protection) Criest Roony; Dimas Dwi Priambodo; Habsari Candraditya A; Kukie Reinastya A; Medikatama Hestiyani
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

In order to compete in the midst of a growing business in Indonesia, a product or service provider needs to understand many factors of consumer behavior. Among others there are factors that influence the purchase intention from the consumer side so that business can grow positively and sustain. This journal aims to explain variable of perceived quality and variable of price that affect the purchase intention variables in new products and services offered by Integrated home protection. The results of this study shows perceived quality and prices significantly affect purchase intention.
Co-Authors Criest Roony Dimas Dwi Priambodo Habsari Candraditya A Medikatama Hestiyani