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I Putu Aditya Wardana
School of Business and Economics Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali Della Liudi; Hee Nanda Dlaneri; I Putu Aditya Wardana; Marcha Ramada; Stefani Pardi
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4571.494 KB) | DOI: 10.21632/ibr.2.2.249-267

Abstract

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.
Co-Authors Della Liudi Hee Nanda Dlaneri Marcha Ramada Stefani Pardi