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All Journal Indonesian Business Review
Elias Sugita Handoyo
Program MM Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor Yang Mempengaruhi Pemilihan Bank Pada Generasi Milenial Di Jabodetabek Anindia Indah Permata; Martinus Rosadi Nugroho; Elias Sugita Handoyo; Ivan Angga Kusuma
Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.122 KB) | DOI: 10.21632/ibr.1.1.104-117

Abstract

This paper aims to determine factors that influence millennials generation at Jabodetabek in selecting a bank for their financial transaction. The significance level on banking selection criteria such as people influence, location, facilities offered, bank personnel, easiness in the process, quality of services, and the cost was also being researched. This study describes how customer ranks these factors by their priorities. The total sample of this study is 224 samples from millennials generation (born during 1980-2000) domiciled at Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek). This study finds that convenient ATM location is the main factor for millennials at Jabodetabek in selecting a bank for their financial transaction
Co-Authors Anindia Indah Permata Ivan Angga Kusuma Martinus Rosadi Nugroho