Ayu Musliha
Universitas Jember

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MODAL BUDAYA DAN MODAL SOSIAL: PENUNJANG BERKEMBANGNYA TOKO BANGUNAN YUNA JAYA Ayu Musliha
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 13 No 1 (2021): Januari
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v13i1.2315

Abstract

: In fact, the development of a business does not only talk about how economic capital is managed by business actors. Cultural capital and social capital are also important aspects in the process of developing a business. This research uses qualitative methods with data collection techniques through interviews and participatory observation. The informant investigates the business owner and one of the customers. The results of the study indicate that the capital owned by the business owner benefits the business actor for running his business. Meanwhile, social capital in the form of trust can enhance existing social networks and build new social networks. The maintenance process is carried out by business owners through loyalty to sales / bosses and buyers. So, it can be concluded that social capital and cultural capital also play an important role in the process of developing a business.
SIMBOL STATUS PETANI KAYA: PENGUASAAN LAHAN TEBU, BERHAJI, DAN PENDIDIKAN TINGGI Ayu Musliha; Dika Ifanda Yunarko; Ma'rifatuzzayinah -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This variety of qualitative phenomenological research raises specific topics about the social reality of the people of Rojopolo Village, Jatiroto District, and Lumajang Regency as an agricultural area with superior sugarcane commodities. Geographical, demographic, economic, social, and local cultural backgrounds are the center of the analysis. The period of data mining takes place from May 24 to 26, 2022 through observation, in-depth interviews, and documentation. The focus of the researcher narrows on the meaning of the status symbol of rich farmers (represented by the land owners), based on things of high value in the constellation of society, including land tenure as a symbol of wealth, pilgrimage as a symbol of religiosity, higher education as a symbol of position, to achieve comparisons. Life orientation between farming families/sugarcane land owners and farm laborers. Thus, researchers can conclude that the symbol always operates and builds a certain social status.
SIMBOL STATUS PETANI KAYA: PENGUASAAN LAHAN TEBU, BERHAJI, DAN PENDIDIKAN TINGGI Ayu Musliha; Dika Ifanda Yunarko; Ma'rifatuzzayinah -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This variety of qualitative phenomenological research raises specific topics about the social reality of the people of Rojopolo Village, Jatiroto District, and Lumajang Regency as an agricultural area with superior sugarcane commodities. Geographical, demographic, economic, social, and local cultural backgrounds are the center of the analysis. The period of data mining takes place from May 24 to 26, 2022 through observation, in-depth interviews, and documentation. The focus of the researcher narrows on the meaning of the status symbol of rich farmers (represented by the land owners), based on things of high value in the constellation of society, including land tenure as a symbol of wealth, pilgrimage as a symbol of religiosity, higher education as a symbol of position, to achieve comparisons. Life orientation between farming families/sugarcane land owners and farm laborers. Thus, researchers can conclude that the symbol always operates and builds a certain social status.