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All Journal WIDYAKALA JOURNAL HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam
Tri Nugraha
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Optimalisasi Penggunaan Alat Berat Pada Pekerjaan Galian Tanah (Studi Kasus Proyek Perumahan Fortune Villa Graha Raya) Ramadhan, Yoggy; Nugraha, Tri
WIDYAKALA: JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 5, No 1 (2018): Urban Development & Urban Lifestyle
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.335 KB) | DOI: 10.36262/widyakala.v5i1.98

Abstract

Abstrak : Alat berat dalam dunia konstruksi bukan hal yang asing dalam memenuhi kebutuhan kerja. Dengan penggunaan alat berat dalam suatu proyek dapat membantu manusia dalam merealisasikan suatu pekerjaan dan mempersingkat waktu. Sebelum alat berat bekerja dibutuhkan perencanaan, perhitungan berdasarkan pekerjaan. Pada skripsi ini pekerjaan yang dikerjaan adalah galian tanah pada proyek Fortune Villa, Graha Raya yang melibatkan beberapa jenis alat berat; 2 unit excavator, 7 unit dump truck, dan 1 dozer. Tujuan dari penelitian ini untuk mengetahui produktivitas alat serta keoptimalan alat berat dari segi keserasian kerja alat, waktu, dan biaya. Metode penelitian yang digunakan dalam adalah observasi, wawancara, dan studi pustaka. Jenis data yang diambil adalah data primer dan sekunder. Dari hasil analisis didapat kombinasi alat yang digunakan belum memenuhi keserasian kerja dengan nilai MF masing-masing kombinasi adalah 0,74 dan 0,47 dengan durasi 11 hari. Dengan analisis optimalisasi didapatkan jumlah kebutuhan alat; 1 unit excavator, 6 unit dump truck dan 1 dozer didapat nilai MF sebesar 0,92 dan 0,95 dengan durasi 9 hari. Dengan menggunakan analisis ini terdapat penghematan biaya sebesar Rp. 77.439.000,00.Kata Kunci : Alat berat, excavator, dump truck, dozer, produktivitas, keserasian kerja
Peran Komunikasi Strategis Penjualan Produk Ecoprint Melalui Media Sosial Facebook Terhadap Minat Beli Konsumen Di Indonesia Nugraha, Tri
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17112

Abstract

The role of social media, particularly Facebook, is crucial in supporting the sustainability and competitiveness of ecoprint SMEs in the era of digital transformation. Ecoprint, a natural fabric dyeing technique, carries both artistic and eco-friendly values that require effective communication to reach wider markets. This study aims to analyze marketing communication strategies for ecoprint products through Facebook, focusing on the effectiveness of visual and narrative content, online community engagement, and the use of paid promotion features. The research employed a descriptive qualitative approach through content analysis of 50 Facebook posts, in-depth interviews with SME owners and consumers, participatory observation, and an online survey to measure consumer perceptions. The findings reveal that consistent digital communication strategies grounded in sustainability values significantly enhance brand awareness, increase audience engagement by up to 68%, and boost average revenue by 27% within six months. Content emphasizing storytelling about eco-friendly processes and unique patterns proved more effective than conventional promotions in fostering consumer loyalty, with repeat purchases increasing by 35%. Beyond being a promotional tool, Facebook also serves as a consumer preference analytics platform, enabling real-time strategy adjustments and reducing promotional costs by up to 40%. However, limited digital literacy among SME owners remains a primary obstacle to platform optimization. This study contributes theoretically by integrating perspectives of strategic communication, value-based marketing, and digital transformation, while providing practical guidelines for SMEs to manage sustainable marketing communications via social media.Keywords: Strategic Communication; Ecoprint; Facebook Social Media; SMEs; Digital Marketing.
Co-Authors Ramadhan, Yoggy