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All Journal CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Manajemen dan Kewirausahaan
Chandra Arifianto
Pamulang University
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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KEPERCAYAAN-EL (E-TRUST) MAHASISWI-PEKERJA DI TANGERANG SELATAN TERHADAP NIAGA-EL SHOPEE Chandra Arifianto; Yuli Pratiwi
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 3 (2021): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.532 KB) | DOI: 10.53866/jimi.v3i1.21

Abstract

This study examines perceived electronic Service Quality (PeSQ) and e-Satisfaction concerning e-Trust in Shopee e-commerce. The population in this study was all student-workers at Pamulang University, who were Shopee users with 149 respondents. This study uses a quantitative descriptive method with non-probability sampling, simple regression analysis, and multiple regression analysis using the SPSS program. The results of this study indicate that Perceived electronic Service Quality (PeSQ) and e-Satisfaction have a positive and significant influence on student-worker e-Trust, either partially or simultaneously.
SOCIAL NETWORK ANALYSIS: A COMPETITION IN INDONESIA’S FASTEST GROWING FINTECH Chandra Arifianto; Veritia Veritia
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 1 (2022): MARCH 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.295 KB) | DOI: 10.9744/jmk.24.1.73-80

Abstract

This study aimed to analyze how effective the use of social media was to maximize recognition and sales. On social media, users had tried to reveal in­formation they already knew about financial technology startup businesses. User Generated Content (UGC) information, which was a track record left by users on social media, can be used as a mapping for users who communicate on social media. This study itself had used this phenomenon to measure the performance of companies (through brands) that were popular on social media, namely Gopay and DANA, in an effort to measure a person's awareness and interest. The method used was Social Network Analysis (SNA). This qualitative research aimed to describe the results of a phenomenon that were occurs. The results of this study indicated that DANA had advantages in the community and it was easy for users to communicate because there were few accounts that must be passed in conveying information. Meanwhile, Gopay had the advantage of having a large number of users and being have many relationships between users.
Co-Authors Veritia Veritia Yuli Pratiwi