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PENGARUH KOMUNIKASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT BENUA ASIA INDONETWORK MEDAN Livia Pratama; Kristin Natalia Pasaribu; Pratiwi Eka Sari; Made Adhiguna Samvara; Ira Andira
JURNAL ILMIAH SIMANTEK Vol 2 No 4 (2018): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The object of research is currently at PT. Benua Asia Indonetwork Medan object selection is causedby a decrease in employee performance. Employee performance is the contribution that employees give toorganizations or companies. Employee performance that is not good will directly reduce the company'sperformance and the stability of the company. The problem of employee performance needs to be addressedproperly, otherwise it will disrupt the stability of the company. Communication is a process in which someoneor some people use information to connect with the environment and other people Job stress is a feeling ofstress experienced by employees in the face of their work. Job stress is something that often occurs inemployees when performing tasks assigned by the leader. The theory used in this research is humanresource management theories relating to communication, work stress and performance. The researchmethod is a quantitative approach. The data testing technique uses a saturated sampling formula. Methodsof collecting data by conducting interviews, questionnaires and documentation studies. The analytical methodused is multiple linear regression, the coefficient of determination of the test simultaneously (Test-F) andpartially (Test-t). The population used is employees of 76 people and the number of samples used is 76people. The results showed that communication and work stress simultaneously and partially had asignificant effect on performance with a coefficient of determination 28% and the remaining 72% wasexplained by independent variables that were not examined such as leadership, discipline andcommunication. With the value of Fcount> Ftable (15,557> 3,12) and the value of t test t count>communication variable table (2,084> 1,993) and work stress variable (4,523> 1,993). Thus workcommunication and stress have a positive and significant effect on employee performance
PENGARUH PENGGUNAAN DIGITAL MARKETING DAN KEMUDAHAN AKSES LAYANAN APLIKASI BELANJA ONLINE DALAM PENINGKATAN DAYA BELI MASYARAKAT KOTA MEDAN DI ERA REVOLUSI INDUSTRI MARKETING 4.0 Mila Yulia Herosian; Made Adhiguna Samvara
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

This research is based on the theory of Marketing Management science related to the development of the digital economy in modern global-based platform organizations as one of the applications that accelerates and facilitates the use of online shopping application services in Indonesia. This research method uses a quantitative descriptive approach with the nature of the research is explanatory. The population in this study is the number of digital marketing service users by 120,856 respondents and the sampling technique using the Slovin formula obtained as many as 100 respondents used in this study. The results obtained in this study are that partially the use of digital marketing obtained tcount > ttable (1,588 > 1,290) and easy access to services obtained tcount > ttable (1,434 > 1,290) has a significant positive effect > 0.10 in increasing people's purchasing power Medan city, while simultaneous use of digital marketing and the ease of access of services obtained the value of Fcount> Ftable (2.337 > 2.36) has a positive and not significant effect on increasing the purchasing power of the people of Medan City in the era of the marketing industry revolution 4.0