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All Journal JURNAL ILMIAH KOHESI
NURUL ISNAINI
UNIVERSITAS KH. A. WAHAB HASBULLAH
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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ANALISIS SIKAP DAN PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK VITAMIN VITACIMIN DI MASA PANDEMI COVID - 19 (STUDI PADA KARYAWAN KOPERASI SERBA USAHA KEMBANG WIJAYA KUSUMA JOMBANG) NURUL ISNAINI; ITA RAHMAWATI
JURNAL ILMIAH KOHESI Vol 5 No 3 (2021): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study was conducted with the aim to know the Analysis of Attitudes and Behaviors of Consumers in the Purchase ofVitamin Vitacimin Products in Employees of The Cooperative All-Round Business Kembang Wijaya Kusuma Jombang byusing a sample of 59 respondents with simple random sampling techniques. The results of this study showed a greater fcountvalue than the f-table of 39,826 > 3,162 which means that the variables of consumer attitudes and consumer behaviorsimultaneously positively influenced vitacimin purchasing decisions. And the test results of the t test, t-count variableconsumer attitudes greater than the t-table of 5,028 > 2,003 with the variable meaning of consumer attitudes positivelyinfluenced purchasing decisions. And the result of t-count variable consumer behavior is greater than the t-table of 2,040 >2,003 with the sense that consumer behavior variables positively affect purchasing decisions.
Co-Authors ITA RAHMAWATI