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All Journal Berdikari : Jurnal Ekonomi dan Statistik Indonesia JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Kiswoyo
Sekolah Tinggi Ilmu Ekonomi Totalwin
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Pengembangan Kawasan Wisata pada Rest Area Boja dalam Mendukung Peningkatan Pedapatan Desa Melalui Perilaku Herding (Studi Kasus di Kawasan Wisata Rest Area Desa Boja, Kecamatan Boja, Kabupaten Kendal) Yuyun Ristianawati; Prihasantyo Siswo Nugroho; Kiswoyo
Jurnal Ekonomi Dan Statistik Indonesia Vol 1 No 3 (2021): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.01.03.12

Abstract

The aims of this research is to study the mindset of Herding's behavior on the income level of tourism objects through the results of tourism development in the Rest Area of Boja Kendal Village. In this study, 95 people/MSMEs. In this study, the authors used a purposive random sampling technique. The results of this study are herding behavior has a positive and significant effect on the income level of MSMEs in the Boja rest area tourist attraction. Herding behavior has no effect on tourism development decisions. The development of tourism objects has no effect on increasing income. Herding behavior has no significant effect on the income level of tourist objects through tourism area development decisions. So that the development of tourist areas is not able to mediate the influence of herding behavior on increasing MSME income in the Boja rest area tourist attraction.
REVITALISASI UMKM DESA BERBASIS DIGITAL Anisa Kusumawardani; Maulana Ihsan Yusufi Suyatno; Rahmania Mustahidda; Kiswoyo; Ela Etik
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 1 (2024): Januari : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i1.576

Abstract

The goals of this community service are to develop Gentansari Village MSMEs with their potential through marketing digitalization training, financial recording, education regarding capital and product design for e-commerce. Followed by approximately 40 MSME actors in Gentansari Village who produce various kinds of snacks. Carried out in two stages, the first stage is training regarding product design, financial recording, capital and social media management. The output of this activity is: increasing the knowledge and interest of MSME actors in Gentansari Village; creating a simple financial recording account; product design; management and commerce.
Co-Authors Anisa Kusumawardani Ela Etik Nugroho, Prihasantyo Siswo Rahmania Mustahidda Ristianawati, Yuyun