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Tri Hastuti Nur R
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Languange, Linguistic, Communication & Media

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Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha Nur R, Tri Hastuti
Jurnal Ilmu Komunikasi Vol 3, No 2 (2006)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.651 KB)

Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha Nur R, Tri Hastuti
Jurnal ILMU KOMUNIKASI Vol 3, No 2 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.651 KB) | DOI: 10.24002/jik.v3i2.236

Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha Tri Hastuti Nur R
Jurnal ILMU KOMUNIKASI Vol. 3 No. 2 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.651 KB) | DOI: 10.24002/jik.v3i2.236

Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
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