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All Journal Ensiklopedia of Journal UPI YPTK Journal of Business and Economics Jurnal Mata Optik
Alwa Pascaselnofra Amril
Akademi Refraksi Optisi YLPTK Padang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EFFECT ON PROMOTION AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN PADANG OPTICS Alvia Wesnita; Mega Elfia; Alwa Pascaselnofra Amril
Jurnal Mata Optik Vol. 2 No. 3 (2021): Jurnal Mata Optik
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This scientific paper aims to determine the relationship between promotion and service quality on customer satisfaction in Optik Padang. This type of research is descriptive quantitative. The study population was 101 Optics Minang Padang customers, the sampling was randomly proportional to the number of 50 customers. The results of the univariate multiple regression analysis Promotion in Optik Minang Padang, the R value is 0.142. The value of R Square (R2) is 0.02 which means (2%) the value of promotion contributes to customer satisfaction with a significance of 0.021 where the p value is <0.05. Meanwhile, Padang Minang Optical Service Quality Value R Square (R2) of 0.243 means (24.3%) the value of service quality contributes to the significance of customer satisfaction by 0.000, which p value <0.05. Furthermore, the results of the multiple regression R test of 0.493 which shows a significant simple regression coefficient. quality of service to customer satisfaction. The value of R Square (R2) is 0.256 which means (25.6%) Significance of 0.001 where the p value is <0.0. Based on the results of this study, it is suggested to the Optic Owner to increase promotion and service quality and that RO can work professionally.
The influence of Price, Innovation, and Brand Image on Purchase Decision Alwa Pascaselnofra Amril
UPI YPTK Journal of Business and Economics Vol. 6 No. 3 (2021): September 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v6i3.43

Abstract

This study aims to determine how big the influence of price, innovation and brand image partially or jointly on purchasing decisions. The method of data collection was through questionnaires with a sample of 95 students from the Faculty of Economics, Universitas Negeri Padang, Department of Management. The method used is multiple regression analysis. The results of the correlation analysis test show that there is a significant relationship between price, innovation and brand image on purchasing decisions for LENOVO products. The results of the multiple linear regression analysis were obtained: (a) There is a negative and significant effect between price on purchasing decisions, as evidenced by the value of t-statistic < t-table (-2.627 < 1.986). (b) There is a positive and significant influence between innovation on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.494 > 1.986). (c) There is a significant influence between brand image on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.631 > 1.986). Then based on the joint hypothesis test (F test) it can be seen that the value of F-statistic > F-table (21.902 > 2.70). So the author concludes that price, innovation and brand image have a significant effect on purchasing decisions and the result of Determination (R2) the value is 0.419 this shows that the contribution of the influence of the variables studied in this study is 41.9% and the remaining 58.1% is influenced by the variables others outside of this study.
PENTINGNYA PEMAHAMAN PASIEN TERHADAP BAHAN LENSA KONTAK LUNAK DAN JANGKA WAKTU PEMAKAIAN DI OPTIK KOTA PADANG Febry Corina; Alvia Wesnita; Peni Okto Randi; Alwa Pascaselnofra Amril
Ensiklopedia of Journal Vol 5, No 4 (2023): Vol. 5 No. 4 Edisi 3 Juli 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v5i3.1891

Abstract

This study discusses the importance of patient understanding of soft contact lens materials and the period of use in Optik Kota Padang. This study aims to reveal: (1) patients' understanding of soft contact lens materials and the duration of use, (2) the impact of soft contact lens use on lens materials and the duration of use, (3) handling of the impact of soft contact lens use on lens materials and the period of use. Data was collected through questionnaires at Optik Kota Padang. Then the data is discussed based on the theory proposed in the literature review and presents the results of respondents' answers in Optik Kota Padang in order based on the problem formulation. The research method used is quantitative descriptive method. Of the 30 respondents, 19 respondents (63.3%) had a fairly good understanding of soft contact lens materials and the correct wearing life, while 11 respondents (36.7%) did not have an understanding of soft contact lens materials and the correct wearing period. The impact of soft contact lens use and prolonged usage period in Padang City Optics can be seen that as many as 17 respondents (56.7%) know and have felt the impact of soft contact lens use and prolonged wearing period, while as many as 13 respondents (43.3%) do not know and have never felt the impact of soft contact lens use and prolonged use. The impact of soft contact lens use and wearing period can be seen that 18 respondents (60%) know how to overcome the impact of soft contact lens use and prolonged contact lens use, while 12 respondents (40%) do not know how to overcome the impact of contact lens use and prolonged contact lens use.
Co-Authors Alvia Wesnita Febry Corina Mega Elfia Peni Okto Randi