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All Journal Journal of Socioeconomics and Development
Silvi Purnama Sari
Widyagama University of Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Towards feasibility and sustainability of chrysanthemum cut flowers farming: Evidence from Pasuruan Regency, Indonesia Silvi Purnama Sari; Iwan Nugroho; Rita Hanafie; Suwarta Suwarta
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 5, No 1 (2022): April
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v5i1.3631

Abstract

The chrysanthemum commodity has shown a marked increase in the demand for decorations, ornaments and ceremonies service business in urban areas. This has raised attention to the feasibility and implications of sustainable production at the farm level. This study aims to measure the economic feasibility and sustainability of the chrysanthemum farm business. The study was carried out by surveying 24 chrysanthemum farmers in the village of Tutur, Tutur District, Pasuruan Regency. The analysis method used farming feasibility and multidimensional scaling (MDS) approach of Rapfish. The results of the study found the criteria for chrysanthemum cultivation of R/C ratio and ROI of 2.58 and 1.58, with profit equivalent to 126.66 million rupiahs per month per hectare. The study also found that the sustainability index in the dimensions of the social, economic, institutional, and environment was 62.74, 57.76, 57.48 and 51.66; all of which are categorized as fairly sustainable. In those dimensions, it was found that the most important attributes influencing sustainability were land conversion, farmers' network in chrysanthemum cultivation, access to business capital and changes in market trends. Further research suggests strengthening farmer group institutions, implementing innovation and developing sustainable tourism areas.JEL Classification  F18; Q13; Q18
Co-Authors Iwan Nugroho Rita Hanafie Suwarta Suwarta