Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management
R.A Marlien
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : YUME : Journal of Management

 1 
Pengaruh Citra Merek, Kualitas Produk dan Persepsi Harga terhadap Co Branding Berdampak pada Niat Beli Pelanggan (Studi pada Konsumen Cornetto Silverqueen di Kabupaten Grobogan) Niva Indar Pratiwi; R.A Marlien
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1383

Abstract

AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh citra merek, kualitas produk, dan persepsi harga terhadap co branding berdampak pada niat beli pelanggan. Obyek penelitian dalam penulisan ini yaitu konsumen Cornetto Silverqueen Kabupaten Grobogan. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling dengan kriteria responden berusia lebih dari 17 tahun. Sampel dalam penelitian ini sebanyak 115 responden. Teknik pengumpulan data menggunakan metode survei melalui kuesioner. Hasil penelitian ini menghasilkan temuan bahwa secara parsial variabel citra merek, kualitas produk, dan persepsi harga berpengaruh signifikan terhadap co branding. Dan co branding berpengaruh positif dan signifikan terhadap niat beli. Kata Kunci: Citra Merek, Kualitas Produk, Persepsi harga, Co Branding, Niat Beli AbstractThis study aims to examine and analyze the effect of brand image, product quality, and price perception on co-branding impact on customer purchase intentions. The object of research in this writing is the consumer of Cornetto Silverqueen, Grobogan Regency. The sampling technique used is purposive sampling method with the criteria of respondents being more than 17 years old. The sample in this study were 115 respondents. Data collection techniques using survey methods through questionnaires. The results of this study resulted in the findings that partially brand image variables, product quality, and price perceptions had a significant effect on co branding. And co branding has a positive and significant effect on purchase intention. Keywords: Brand Image, Product Quality, Price Perception, Co Branding, Purchase Intention
Pengaruh Pengalaman Pelanggan, Nilai Pelanggan, Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Albania Coffee Boja) Nevita Desmi Ristia; R.A Marlien
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1751

Abstract

Abstrak Penelitian yang dilakukan bertujuan menguji serta menganalisis adanya pengaruh pengalaman pelanggan dan nilai pelanggan serta kualitas layanan pada kepuasaan pelanggan. Obyek penelitian pada penulisan berikut yaitu pelanggan Albania Coffee Boja. Metode pemilihan sampel yang peneliti gunakan yaitu purposive sampling berlandaskan kategori subyek mengacu pada umur diatas tujuh belas tahun. Pada pengumpulan data responden yang digunakan pada pengamatan adalah 120 orang. Dalam mengumpulkan data, peneliti menggunakan metode survey dengan mengaplikasikan kuesioner. Sehingga diperoleh hasil dalam penelitian berupa bukti temuan tentang parsial variabel pada pengalaman pelanggan, nilai pelanggaan serta kualitas layanan memiliki pengaruh positif serta signifikan pada kepuasan pelanggan.Kata Kunci: Pengalaman Pelanggan, Nilai Pelanggan, Kualitas Layanan serta Kepuasan Pelanggan AbstractThis research aims to examine and analyze the influence of customer experience, customer value, and service quality on customer satisfaction. The object of this research is the Albania Coffee Boja customer. The sample selection method that the researcher uses is purposive sampling based on the subject category, referring to anyone over the age of seventeen years. In collecting data, the respondents used in the observation were 120 people. For collecting data, the researcher used a survey method by applying a questionnaire. So, the results obtained in the study in the form of evidence of findings about partial variables on customer experience, customer value, and service quality have a positive and significant influence on customer satisfaction.Keywords: Customer Experience, Customer Value, Service Quality and Customer Satisfaction
Co-Authors Alimuddin Rizal Riva’i Ika Nur Khikmatul Aini Nafa Ika Artha Mevia Nevita Desmi Ristia Niva Indar Pratiwi Utari Putri Hervina