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THE ANALYSIS OF INTENTION TO BUY: AN EXTENDED THEORY OF PLANNED BEHAVIOR Danu Gilang Pinasthika; Agus Suroso; Siti Zulaikha Wulandari
Journal of Management and Islamic Finance Vol. 1 No. 1 (2021): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.015 KB) | DOI: 10.22515/jmif.v1i1.3559

Abstract

This research is aimed to test an empirical study on UNSOED Press. The study took the title: "The Analysis of Intention to Buy: An Extended Theory of Planned Behavior". The purpose of this research is to know and find empirical evidence of the influence of Brand Awareness, Price, Attitude, Subjective Norm, Perceived Behavioral Control of Purchase Intention. The population in this study were students in Universitas Jenderal Soedirman. The samples in this study were 211 person. Sample determination using the Convenience sampling method. The analysis tool used is multiple regression. Based on the results of the research and analysis of data shows that:(1) Brand Awareness has no effect on Purchase Intention. (2) Price has a positive effect on Purchase Intention. (3) Attitude has a positive effect on Purchase Intention. 4 Subjective Norm has no effect on Purchase Intention. 5 Perceived Behavioral control has a positive effect on Purchase Intention. The implication of the conclusion above is, UNSOED Press has to build awareness among students or target market. Promotion from faculty and lecturers must be improved. Lecturers can provide suggestions for using UNSOED Press during classroom learning. For the price, respondent said the price was not too expensive and have to maintance quality.
Transforming Industrial Downstreaming in Indonesia: Strengthening Value Creation within a Circular Economy Framework – A Literature Review Tri Bayu Pamuji; Agus Suroso
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16384

Abstract

Industrial downstreaming has become a strategic policy adopted by many resource-rich countries to increase value creation and strengthen industrial competitiveness. Countries that rely heavily on exporting raw materials often capture only a limited portion of economic value within global production networks. Therefore, downstream industrialization is considered an important strategy for transforming resource-based economies into value-added industrial economies. This study aims to analyze the role of industrial downstreaming in strengthening value creation and supporting the transition toward a circular economy framework. This research employs a qualitative approach using a literature-based analytical method supported by thematic analysis and the Miles and Huberman model. Data were collected from academic journals, policy reports, and institutional publications related to industrial development, value chain upgrading, and circular economy practices. The analysis focuses on identifying key themes that explain the relationship between industrial downstreaming, value creation, competitive advantage, and sustainable industrial transformation. The findings indicate that industrial downstreaming significantly contributes to expanding domestic value chains, strengthening industrial competitiveness, and increasing economic value creation. Furthermore, the integration of circular economy principles into downstream industries improves resource efficiency and reduces environmental impact. However, successful implementation requires strong industrial policies, technological capability, and integrated industrial ecosystems.