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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Jurnal Manajemen Bisnis
Defin Shahrial Putra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN BERBELANJA PADA GLOW SUPERMARKET DI BANJARMASIN Defin Shahrial Putra; Abdurrahim -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.1 Maret 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.671 KB)

Abstract

Abstract, The advancement of retail business in Indonesia is caused by the growth from manufacturer venture and market opportunity is quite large due to the influence of rapid economic conditions of society. The more minimart and supermarket that are close by society, the more it have crucial roles on daily life. Glow supermarket is one of supermarket that has strategic location in Banjarmasin and provides various daily needs for locals. Purpose of this research is to know and analyze the influence of product factors, locations, parking areas, prices, promotions and services whether jointly or partially on consumer decisions to go shopping in Glow supermarket. Population of the research is society from Kelurahan Sungai Miai which has 17.569 people. By purposive sampling technique, there were 100 people used double linier regression (regresi linier berganda) analysis. Result of the research shows joint (stimulant) of product factors, locations, parking areas, prices, promotions and services giving effects on consumer decisions to go shopping in Glow Supermarket. By partially, product factors, locations, prices, promotions and services are giving effects significantly on consumer decisions to go shopping in Glow Supermarket. In other hand, parking area factor is having smallest effect on consumer decisions to go shopping on it. Meanwhile, the most dominant factor is services.
Integrating The Working Environment and Social Rewards to Measure Employee Performance Dwi Wahyu Artiningsih; Defin Shahrial Putra; Ervica Zamilah
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.22554

Abstract

The importance of working environment, either physical or non-physical is remain important in todays research avenue. This research integrates the working environment either the physical and non-physical environment with social rewards to compare its effect on employee performance. The study employed quantitative approach involving 252 respondents of higher education employee in Banjarmasin. The data analysed using multi linear regression to test the hypotheses. The results of this study indicates that physical environment doesn’t support the hypotheses. However the results also indicates that social rewards is the most considerable variable comparing to non-physical work environment. This research contributes to the current literature by integrating the work environment and social rewards. Further discussion is organized by introduction section, literature review, methodology, results and discussion and conclusion.
Co-Authors Abdurrahim - Dwi Wahyu Artiningsih Ervica Zamilah