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All Journal ProBank: Jurnal Ekonomi dan Perbankan Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Adi Penawan
STIE AUB Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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STRATEGI PENINGKATAAN LOYALITAS UPK GONDANGREJO KARANGANYAR Adi Penawan; - Setiyana
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

Abstract, The purpose of this study was to analyze the product quality strategy, location, service quality, and promotion of customer loyalty UPK Gondangrejo Karanganyar. The population in this study was 1500 customers of UPK Gondangrejo Karanganyar. The analysis technique used is multiple linear analysis. With the random sampling method, a sample of 75 respondents was obtained. Questionnaire as an instrument for collecting data. Data analysis used the Classical Assumption Test, Linear Regression Test, t-test, f test, and R2 test. The classical assumption test results show the data can be justified. The regression test shows that product quality, service quality, and promotion have a positive effect while the location has a negative effect. The significance value of the t-test states that product quality, service quality, and promotion have a significant effect while the location has no significant effect. F test with a significance of 0.000 <0.05 shows that product quality, location, service quality, and promotion simultaneously have a significant effect. R2 test of 0.628 shows that product quality, location, service quality, and promotion have an effect on 62.8% of customer loyalty at UPK Gondangrejo Karanganyar. The results of this study are useful as a reference for future research. Keywords: Product and Service Quality, Promotions, Loyalty
PENGARUH KUALITAS PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH KREDIT PADA PD. BPR BANK DAERAH SUKOHARJO BRM. Suryo Triono; Adi Penawan; Aris Tri Haryanto
ProBank Vol 5, No 1 (2020)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v5i1.567

Abstract

ABSTRACTThe purpose of this study is to know, analyze and prove empirically the influence of product quality and customer value to customer satisfaction and loyalty credit at PD. BPR of Bank Daerah Sukoharjo. Analytical technique used is by using instrument test which includes test of validity and reliability test, linearity test, regression analysis, path analysis, t test, F test, coefficient determination test and correlation analysis. The t test results show: Product quality has positive and significant effect to satisfaction and proven to be true. The value of the customer has a positive and significant impact on satisfaction and proven true. Product quality positively and positively affects loyalty and is proven true. The value of the customer has a positive and significant impact on loyalty and is proven true. Satisfaction has a positive and significant effect on loyalty and proven to be true. F test results can be concluded together product quality variables, customer value and satisfaction have a significant effect on loyalty. The result of calculation of total R2 value of 0.707 can be interpreted variations of loyalty of credit customers in PD. The BPR of Bank Daerah Sukoharjo is explained by the variable of product quality, customer value and satisfaction of 70.7%. The conclusion of path analysis is as follows: Direct influence Product quality to loyalty of 0.372, while indirect influence of 0.078 so as to increase loyalty more effectively through direct line. Direct influence Customer value to loyalty of 0.267, while the indirect effect of 0.037 so as to increase loyalty more effectively through direct line. Keywords: Product Quality, Customer Value, Satisfaction, Customer Loyalty
Co-Authors - Setiyana Aris Tri Haryanto BRM Suryo Triono