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All Journal JURNAL LENTERA BISNIS Majalah Ilmiah Warta Dharmawangsa JURNAL ABDIMAS PLJ
Yoeliastuti Yoeliastuti
Politeknik LP3I Jakarta
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PENJUALAN ONLINE SHOPEE Yoeliastuti Yoeliastuti; Evalina Darlin; Eko Sugiyanto
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.425

Abstract

This study aims to determine the effect of brand image, price and promotion on people's purchasing decisions through the Shopee online sales application. The population taken in this research is all people who make purchases through the Shopee online sales application with a total of 104 respondents. Data collection techniques are primary data, namely distributing questionnaires via google form. In this study, it is also explained whether all elements are related, namely whether brand image, price and promotion have an effect on people's purchasing decisions through Shopee's online sales. This study is also to determine how much influence arises from brand image, price and promotion on people's purchasing decisions through Shopee online sales, it is hoped that the results obtained can be a reference or Shopee marketing strategy to increase sales. Based on the results of data processing carried out by simultaneous testing, it was found that there was an influence between promotion, brand image and price on consumer purchasing decisions through the Shopee online sales application by 38.2%.Keywords: Brand Image, Price, Promotion, Purchase Decision
KINERJA RESEPSIONIS DALAM MEMBERIKAN PELAYANAN PRIMA PADA PT JIAEC DEPOK Yoeliastuti Yoeliastuti; Mirayana Trie Cahyani
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.459

Abstract

This study aims to determine the performance of the receptionist in providing excellent service at PT JIAEC Depok, as well as to find out the obstacles faced and the solutions made in overcoming the obstacles faced. The receptionist's performance in providing excellent service includes receiving guests, handling incoming and outgoing calls, receiving and inputting goods or documents, delivering announcements and filing airwaybill documents to Japan. The obstacles faced in receiving guests are the inability of the receptionist to speak Japanese, poor signal when receiving incoming calls, no confirmation when receiving documents. The solutions to the existing obstacles are; looking for help from employees who can speak Japanese, telling the caller to look for a place with good signal, the receptionist routinely checks in the virtual office for documents that have not been confirmed. This research is a qualitative descriptive research conducted by searching for literature and references through literature study, observation and interviews.Keywords: Performance, Receptionist, Excellent Service
HUBUNGAN ANTARA PERSEPSI HARGA DENGAN KINERJA MANAJERIAL DAN CITRA KONSUMEN SEBAGAI VARIABEL MODERASI Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i1.173

Abstract

Banyak faktor yang biasa dipertimbangkan oleh calon mahasiswa untuk memilih lembaga pendidikan. Selain bidang studi dan lokasi tempat kampus berada, faktor harga atau biaya pendidikan merupakan aspek penting yang sering menjadi pertimbangan calon mahasiswa. Murah tidaknya harga pendidikan yang ditawarkan oleh sebuah pendidikan menjadi relatif setelah mempertimbangkan dengan mutu dan layanan yang diberikan oleh lembaga yang bersangkutan. Dengan mengambil sampel berukuran 100 penelitian ini bermaksud melihat pengaruh variabel persepsi harga dan  citra konsumen sebagai variabel moderator terhadap kinerja manajerial lembaga pendidikan. Hasil penelitian menunjukkan Hubungan persepsi harga dengan kinerja manajerial cukup signifikan dengan koefisien korelasi sebesar 0,563. Hubungan antara image customer dengan kinerja manajerial cukup kuat dengan koefisien korelasi sebesar 0,626. Pengaruh citra konsumen terhadap hubungan antara persepsi harga dengan kinerja manajerial berpengaruh secara signifikan dimana persepsi harga menjadi berubah manakala citra konsumen menjadi pertimbangan konsumen. Kata Kunci: Persepsi Harga, Citra Konsumen, Kinerja Manajerial
ANALISIS PENGARUH PERSEPSI KEMUDAHAN TRANSAKSI DAN NILAI PELANGGAN TERHADAP KEPUASAN PENUMPANG KERETA MODA RAYA TERPADU (MRT) JAKARTA Salis Rabindra Ishaya; Edi Wahyu Wibowo; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.350

Abstract

In the era of transportation development and technological sophistication, humans tend to choose transportation that is fast and affordable. The Mass Rapid Transit (MRT) train of Jakarta, has become one of the choices for Jakarta public transportation in its activities. Inaugurated on March 24, 2019, several problems were complained by passengers, namely regarding the perception of ease of transaction and customer value. The Influence of Perceived Ease of Transaction on the satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that  Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with the Transaction Ease Perception. Satisfaction with Perception of Ease of Transaction as easy to learn, easy to use, clear, easy to understand, skilled. The Influence of Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices that have been paid out. Satisfaction of Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services, emotional value. The Influence of Perceived Ease of Transaction and Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have significant simultaneous satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices, Facilities and Ease of Transaction Ease. The satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta towards the Perception of Ease of Transaction and Customer Value that are jointly felt are satisfaction of punctuality, satisfaction of completeness of facilities, satisfaction of price suitability, satisfaction of departure schedules, and satisfaction of functions and facilities.Keywords: Mass Rapid Transit (MRT) Train of Jakarta, Facilities, Perception Ease of Transaction, Customer Value
Strategi Penanganan Selisih Persediaan Barang Tercatat Dengan Barang Aktual Pada PT Fuka International Jakarta Faridah Faridah; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.763

Abstract

PT. Fuka International adalah sebuah perusahaan yang bergerak dibidang kitchen dan laundry.  Penelitian ini bertujuan untuk mengetahui faktor-faktor penyebab terjadinya selisih barang di gudang dengan barang yang tercatat, yang menimbulkan kerugian bagi perusahaan, dan adanya komplain dari costumer. Dari hasil penelitian ini diberikan masukan dan evaluasi untuk membuat sistem pencatatan keluar masuk barang secara tersistem dengan komputer. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif dengan teknisk analisis fishbone diagram.. Untuk pengumpulan data melalui wawancara dan observasi secara langsung terkait dengan aktivitas dan kegiatan pergudangan di PT. Fuka International. Sesuai dengan penelitian yang telah dilakukan diketahui bahwa faktor yang menyebabkan adanya selisih barang karena ketidaktelitian karyawan dalam melakukan pekerjaan, karena adanya kekeliruan  penghitungan barang yang disebabkan karena ukuran yang berbeda-beda dari setiap barang dan jumlah barang yang banyk dan mirip, serta belum adanya sistem komputerisasi untuk memudahkan pengontrolan. Usulan yang diberikan adalah dengan membuat sebuah prosedur dan memberikan pelatihan bagi karyawan tentang SOP aturan kerja, sehingga tidak sembarang orang boleh memasuki gudang. Diharapkan hasil dari penelitian ini dapat menjadi masukan dan pertimbangan bagi perusahaan dalam menetapkan suatu kebijakan standar pada aktivitas pergudangan, agar pengelolaan pergudangan dapat berlajan lancar serta sesuai dengan standar yang telah ditetapkan.Kata Kunci : Persediaan Barang, Barang Tercatat, Barang Aktual, Diagram Fishborn
PENGARUH SIKAP KONSUMEN DAN MOTIVASI PEMBELIAN TERHADAP KEPERCAYAAN KONSUMEN MENGGUNAKAN APLIKASI TIKET.COM Yoeliastuti Yoeliastuti; Faridah Faridah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.905

Abstract

The pandemic era has had an impact on changing patterns of people's lives. Limited space and time lead to increased use of the internet. Through the internet, many conveniences are obtained by the community to fulfill their daily needs, such as buying and selling transactions and ordering products that can be done without face to face using a mobile phone. Application is an important requirement in the online world. The benefits of online applications provide convenience for people anywhere and when they need them. Likewise, the travel business is taking advantage of the pandemic situation by providing online transactions through its application. The daily routine of work causes the boredom and fatigue experienced by today's society. Travel is one way that can be done to eliminate boredom. To meet tourism needs, currently people do not need to queue long to order tickets. To obtain tourist information in the current technological era, the public can use website-based applications such as tiket.com, traveloka.com. pegi-pegi.com and many other ticket booking applications. The rapid development of technology has led to very diverse business competition in any field. Consumer trust in a service provided by the company is the spearhead for the progress of the company. The results of the research conducted by distributing questionnaires revealed that all the results of the instrument assessment were declared valid and reliable. The instrument was declared valid because it obtained the value of t count > t table (valid) and r count > r table, namely 0.312 where r count > 0.60 (Cronbach alpha). The multiple linear regression equation for this study yields Y = 1.997 + 0.365X1 + 1.267 X2 + e Keywords: Consumer Attitudes, Purchase Motivation And Consumer Trust
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PADA PT ANEKA JAYA JAKARTA Faridah Faridah; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1055

Abstract

Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi kinerja karyawan pada PT Aneka Jaya Jakarta. Kinerja karyawan yang efektif menjadi faktor penting dalam mencapai tujuan organisasi dan meningkatkan produktivitas kerja, kafena kinerja yang baik akan berdampak positif bagi perusahaan. Metode penelitian menggunakan metode deskriptif kuantitatif. Data yang diperoleh kemudian diolah dengan menggunakan regresi yang merupakan bagian dari regresi berganda. Jumlah kuesioner yang diserbar dan diolah berjumlah 62 kuesioner. Tahapan penelitian dilakukan dengan cara observasi lapangan, wawancara dengan manajer SDM. Penyusunan dan pengisian kuesioner yang kemudian data-data tersebut diolah dengan manggunakan regresi berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan bahwa kinerja karyawan dipengaruhi oleh beberapa faktor, termasuk kompetensi karyawan, motivasi kerja, dan kepemimpinan. Variabel motivasi pegawai merupakan variabel yang paling dominan pengaruhnya terhadap kinerja karyawan karena koefisien regresinya paling besar dibandingkan dengan variabel yang lain yaitu sebesar 3,319 atau 33,19 Dapat disimpulkan motivasi yang tinggi cenderung memiliki kinerja yang lebih baik. Hasil penelitian ini diharapkan dapat memberikan masukan berharga bagi organisasi dalam mengembangkan strategi dan kebijakan yang lebih baik dalam mengelola sumber daya manusia, meningkatkan kinerja karyawan, dan mencapai tujuan organisasi secara efektif. Kata Kunci : Kompetensi, Motivasi, Kepemimpinan, Kinerja Karyawan
PENGARUH PELATIHAN METODE E-LEARNING TERHADAP KOMPETENSI PESERTA PELATIHAN : STUDI KASUS PADA PT VIDASKILL SOLUTION INDONESIA Faridah Faridah; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1457

Abstract

E-learning method is a learning process that utilizes sophisticated technology where learning activities are carried out online. online learning is equipped with various tools that can be used in learning activities or training for training institutions, such as communication and interaction activities, conducting question and answer sessions, and asking questions to trainers or vice versa. The purpose of the study was to analyze the effect of the e-learning method as a training medium on the competence of participants from various groups. the research method uses a descriptive quantitative method, with sampling using saturated sampling (census), where the population is used as a research sample. to obtain data using a likert scale by distributing questionnaires to all participants who have participated in training with the e-learning system. the data that has been collected is then processed with the spss 25 application, using simple linear regression. for data analysis with validity and reliability tests, and classical assumption tests, normality tests, linearity tests and heteroscedasticity. based on the results of the research data processing, it can be concluded that the training system with the e-learning method has an effect on increasing the competence of training participants by 0.460 or 46%.
Co-Authors Edi Wahyu Wibowo Edi Wahyu Wibowo Eko Sugiyanto Evalina Darlin Faridah Faridah Mirayana Trie Cahyani Novi Indah Earlyanti nurlina nurlina Nurul Giswi Karomah Ria Estiana salis rabindra ishaya Syafrial, Herry Tiwi Prabaningrum