Garuda - Garba Rujukan Digital

PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PENJUALAN ONLINE SHOPEE Yoeliastuti Yoeliastuti; Evalina Darlin; Eko Sugiyanto
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.425

This study aims to determine the effect of brand image, price and promotion on people's purchasing decisions through the Shopee online sales application. The population taken in this research is all people who make purchases through the Shopee online sales application with a total of 104 respondents. Data collection techniques are primary data, namely distributing questionnaires via google form. In this study, it is also explained whether all elements are related, namely whether brand image, price and promotion have an effect on people's purchasing decisions through Shopee's online sales. This study is also to determine how much influence arises from brand image, price and promotion on people's purchasing decisions through Shopee online sales, it is hoped that the results obtained can be a reference or Shopee marketing strategy to increase sales. Based on the results of data processing carried out by simultaneous testing, it was found that there was an influence between promotion, brand image and price on consumer purchasing decisions through the Shopee online sales application by 38.2%.Keywords: Brand Image, Price, Promotion, Purchase Decision

KINERJA RESEPSIONIS DALAM MEMBERIKAN PELAYANAN PRIMA PADA PT JIAEC DEPOK Yoeliastuti Yoeliastuti; Mirayana Trie Cahyani
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.459

This study aims to determine the performance of the receptionist in providing excellent service at PT JIAEC Depok, as well as to find out the obstacles faced and the solutions made in overcoming the obstacles faced. The receptionist's performance in providing excellent service includes receiving guests, handling incoming and outgoing calls, receiving and inputting goods or documents, delivering announcements and filing airwaybill documents to Japan. The obstacles faced in receiving guests are the inability of the receptionist to speak Japanese, poor signal when receiving incoming calls, no confirmation when receiving documents. The solutions to the existing obstacles are; looking for help from employees who can speak Japanese, telling the caller to look for a place with good signal, the receptionist routinely checks in the virtual office for documents that have not been confirmed. This research is a qualitative descriptive research conducted by searching for literature and references through literature study, observation and interviews.Keywords: Performance, Receptionist, Excellent Service

HUBUNGAN ANTARA PERSEPSI HARGA DENGAN KINERJA MANAJERIAL DAN CITRA KONSUMEN SEBAGAI VARIABEL MODERASI Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i1.173

Banyak faktor yang biasa dipertimbangkan oleh calon mahasiswa untuk memilih lembaga pendidikan. Selain bidang studi dan lokasi tempat kampus berada, faktor harga atau biaya pendidikan merupakan aspek penting yang sering menjadi pertimbangan calon mahasiswa. Murah tidaknya harga pendidikan yang ditawarkan oleh sebuah pendidikan menjadi relatif setelah mempertimbangkan dengan mutu dan layanan yang diberikan oleh lembaga yang bersangkutan. Dengan mengambil sampel berukuran 100 penelitian ini bermaksud melihat pengaruh variabel persepsi harga dan citra konsumen sebagai variabel moderator terhadap kinerja manajerial lembaga pendidikan. Hasil penelitian menunjukkan Hubungan persepsi harga dengan kinerja manajerial cukup signifikan dengan koefisien korelasi sebesar 0,563. Hubungan antara image customer dengan kinerja manajerial cukup kuat dengan koefisien korelasi sebesar 0,626. Pengaruh citra konsumen terhadap hubungan antara persepsi harga dengan kinerja manajerial berpengaruh secara signifikan dimana persepsi harga menjadi berubah manakala citra konsumen menjadi pertimbangan konsumen. Kata Kunci: Persepsi Harga, Citra Konsumen, Kinerja Manajerial

ANALISIS PENGARUH PERSEPSI KEMUDAHAN TRANSAKSI DAN NILAI PELANGGAN TERHADAP KEPUASAN PENUMPANG KERETA MODA RAYA TERPADU (MRT) JAKARTA Salis Rabindra Ishaya; Edi Wahyu Wibowo; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.350

In the era of transportation development and technological sophistication, humans tend to choose transportation that is fast and affordable. The Mass Rapid Transit (MRT) train of Jakarta, has become one of the choices for Jakarta public transportation in its activities. Inaugurated on March 24, 2019, several problems were complained by passengers, namely regarding the perception of ease of transaction and customer value. The Influence of Perceived Ease of Transaction on the satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with the Transaction Ease Perception. Satisfaction with Perception of Ease of Transaction as easy to learn, easy to use, clear, easy to understand, skilled. The Influence of Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices that have been paid out. Satisfaction of Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services, emotional value. The Influence of Perceived Ease of Transaction and Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have significant simultaneous satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices, Facilities and Ease of Transaction Ease. The satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta towards the Perception of Ease of Transaction and Customer Value that are jointly felt are satisfaction of punctuality, satisfaction of completeness of facilities, satisfaction of price suitability, satisfaction of departure schedules, and satisfaction of functions and facilities.Keywords: Mass Rapid Transit (MRT) Train of Jakarta, Facilities, Perception Ease of Transaction, Customer Value

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN DALAM BERBELANJA ONLINE PADA APLIKASI GOFOOD Faridah Faridah; Yoeliastuti Yoeliastuti
Jurnal Warta Dharmawangsa Vol 16, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v16i2.1980

PELATIHAN CANVA SEBAGAI MEDIA PROMOSI PADA SISWA/I SMK PARIWISATA CITAYAM Faridah Faridah; Nurlina Nurlina; Yoeliastuti Yoeliastuti; Herry Syafrial; Edi Wahyu Wibowo
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

In the era of industrial technology 4.0, technology media is increasingly being used in trade and business activities. The internet is a part of human life in the use of promotional media, because any media uses the internet a lot. One of the platforms that is currently in great demand is Canva media. Canva makes graphic design and publishing content easier and faster than any other graphic software. The problem that occurs to students at Citayam Tourism Vocational School is the lack of understanding of students about the Canva application as a digital media. The purpose of this service is as a solution in increasing the knowledge of students and teachers who take part in the training to better understand the importance of promotional media in the era of technology that is more effective and efficient in its delivery. This Community Service activity is carried out using lecture, question and answer methods and demonstrations. As a result of this activity, participants can receive knowledge and can use the Canva application in promotional activities. Community service implementation activities are carried out in stages, namely by communicating with the school in order to find out the weaknesses and needs of learning materials. The second stage is to carry out material giving activities that are carried out online by training students using the Canva application.Keywords: Training, Canva, Promotion

PEMBEKALAN PERSIAPAN MEMASUKI DUNIA KERJA KEPADA SISWA SISWIPEMBEKALAN PERSIAPAN MEMASUKI DUNIA KERJA KEPADA SISWA SISWI SMK PARIWISATA CIYATAM – BOGOR SMK PARIWISATA CIYATAM – BOGOR Faridah Faridah; Edi Wahyu Wibowo; Herry Syafrial; Yoeliastuti Yoeliastuti
JURNAL ABDIMAS PLJ Vol 1, No 1 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Perkembangan ketenagakerjaan di Indonesia makin tajam dan dinamis sehingga tingkat persaingan pun semakin tinggi, apalagi di situasi pandemic covid-19 seperti sekarang ini. Oleh karena itu pembekalan diri bagi siswa/i SMK merupakan hal yang sangat penting, mengingat banyaknya lulusan SMK yang ingin langsung memasuki dunia kerja. Mereka harus meningkatkan kualitas dirinya agar siap bersaing dengan tenaga kerja lulusan berbagai sekolah dan lulusan perguruan tinggi. Tujuan dari pengabdian ini adalah sebagai solusi untuk membantu memberikan bekal kepada siswa/i SMK untuk lebih percaya diri dalam memasuki dunia kerja. Media yang digunakan adalah media online, dengan metode ceramah, pemberian materi dan diskusi. Hasil dari pengabdian yaitu memberikan bekal dan yang bermanfaat seperti merubah mindset siswa tentang soft skill yang dimiliki, merubah perilaku, rasa tanggung jawab, kejujuran, memiliki pengetahuan dalam membuat surat lamaran, kepercayaan diri menghadapi wawancara dan memanajemen (pengendalian) diri, dan keterampilan berkomunikasi yang efektif, serta kemampuan bekerjasama dalam keragaman. Kesimpulan dari pengabdian ini memberikan manfaat bagi siswa/i menjadi lebih percaya diri dan siap bersaing.Kata Kunci : Pembekalan, Persiapan, Dunia Kerja

PERAN YOUTH DEVELOPMENT BAGI GENERASI MILENIAL Yoeliastuti Yoeliastuti; Faridah Faridah; Edi Wahyu Wibowo; Ria Estiana; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Youth is an individual who when viewed physically is experiencing development and psychologically is experiencing emotional development, so that youth are human resources for development both now and in the future. As a candidate for the next generation who will replace the previous generation. The aspect of human personality that functions to actualize its potential is called self-confidence. Problems will arise if people don't have self-confidence, and one of the weaknesses of Indonesian youth today is a lack of self-confidence. Efforts to increase self-confidence for adolescents who experience self-doubt can be done by learning and practicing. Problems that occur in students such as difficulty in adjusting, conflicts with parents or friends, personal problems, or academic problems, and unpreparedness in facing exams, then the main quality that a student must have is self-confidence. Self-confidence is one of the elements that will help individuals win life's struggles easily. Children should be told the importance of self-confidence. Pessimism and give up easily will hinder our journey. Confidence is the key to achieving goals. The problems that occur to students at PKBM 02 Karet Tengsin, Tanah Abang, Jakarta are due to the lack of self-confidence of students. The series of implementation of service activities are carried out in two stages. The first stage is observation where the university visits PKBM Research and Technology 02 Karet Tengsin, Tanah Abang to identify problems that occur in students regarding self-development problems. The second stage is to carry out activities to provide material on increasing self-development for the millennial generation.Keyword: self development, millennial generation

Strategi Penanganan Selisih Persediaan Barang Tercatat Dengan Barang Aktual Pada PT Fuka International Jakarta Faridah Faridah; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.763

PT. Fuka International adalah sebuah perusahaan yang bergerak dibidang kitchen dan laundry. Penelitian ini bertujuan untuk mengetahui faktor-faktor penyebab terjadinya selisih barang di gudang dengan barang yang tercatat, yang menimbulkan kerugian bagi perusahaan, dan adanya komplain dari costumer. Dari hasil penelitian ini diberikan masukan dan evaluasi untuk membuat sistem pencatatan keluar masuk barang secara tersistem dengan komputer. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif dengan teknisk analisis fishbone diagram.. Untuk pengumpulan data melalui wawancara dan observasi secara langsung terkait dengan aktivitas dan kegiatan pergudangan di PT. Fuka International. Sesuai dengan penelitian yang telah dilakukan diketahui bahwa faktor yang menyebabkan adanya selisih barang karena ketidaktelitian karyawan dalam melakukan pekerjaan, karena adanya kekeliruan penghitungan barang yang disebabkan karena ukuran yang berbeda-beda dari setiap barang dan jumlah barang yang banyk dan mirip, serta belum adanya sistem komputerisasi untuk memudahkan pengontrolan. Usulan yang diberikan adalah dengan membuat sebuah prosedur dan memberikan pelatihan bagi karyawan tentang SOP aturan kerja, sehingga tidak sembarang orang boleh memasuki gudang. Diharapkan hasil dari penelitian ini dapat menjadi masukan dan pertimbangan bagi perusahaan dalam menetapkan suatu kebijakan standar pada aktivitas pergudangan, agar pengelolaan pergudangan dapat berlajan lancar serta sesuai dengan standar yang telah ditetapkan.Kata Kunci : Persediaan Barang, Barang Tercatat, Barang Aktual, Diagram Fishborn

PENGARUH SIKAP KONSUMEN DAN MOTIVASI PEMBELIAN TERHADAP KEPERCAYAAN KONSUMEN MENGGUNAKAN APLIKASI TIKET.COM Yoeliastuti Yoeliastuti; Faridah Faridah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.905

The pandemic era has had an impact on changing patterns of people's lives. Limited space and time lead to increased use of the internet. Through the internet, many conveniences are obtained by the community to fulfill their daily needs, such as buying and selling transactions and ordering products that can be done without face to face using a mobile phone. Application is an important requirement in the online world. The benefits of online applications provide convenience for people anywhere and when they need them. Likewise, the travel business is taking advantage of the pandemic situation by providing online transactions through its application. The daily routine of work causes the boredom and fatigue experienced by today's society. Travel is one way that can be done to eliminate boredom. To meet tourism needs, currently people do not need to queue long to order tickets. To obtain tourist information in the current technological era, the public can use website-based applications such as tiket.com, traveloka.com. pegi-pegi.com and many other ticket booking applications. The rapid development of technology has led to very diverse business competition in any field. Consumer trust in a service provided by the company is the spearhead for the progress of the company. The results of the research conducted by distributing questionnaires revealed that all the results of the instrument assessment were declared valid and reliable. The instrument was declared valid because it obtained the value of t count > t table (valid) and r count > r table, namely 0.312 where r count > 0.60 (Cronbach alpha). The multiple linear regression equation for this study yields Y = 1.997 + 0.365X1 + 1.267 X2 + e Keywords: Consumer Attitudes, Purchase Motivation And Consumer Trust

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