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Taufik Akbar
POLITEKNIK LP3I JAKARTA
Economics, Econometrics & Finance Social Sciences

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ANALISIS DISIPLIN KERJA KARYAWAN KONTRAK PADA PT AT INDONESIA DI KARAWANG Taufik Akbar; Slamet Slamet
JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i1.171

Abstract

Artikel ini mengenai Pelaksanaan Disiplin Kerja Karyawan Kontrak pada PT AT Indonesia di Karawang. Penelitian ini bertujuan untuk mengetahui hambatan dan solusi mengatasi masalah kedisplinan kerja pada karyawan kontrak departemen machining. Metode yang digunakan dalam penelitian adalah deskriptif kualitatif dengan teknik interview, observasi dan pengumpulan dokumentasi. Setelah melakukan analisis dan pembahasan masalah, penulis menyimpulkan bahwa disiplin kerja karyawan kontrak rendah dapat dilihat dari tanpa keterangan (TK), sakit, terlambat, pulang sebelum waktunya dan tidak melakukan absensi masuk atau absensi pulang. Kata Kunci: Disiplin Kerja, Karyawan Kontrak, Sanksi
CAUSE CATEGORY DAN PRODUCT TYPE DAN RESPON KONSUMEN Taufik Akbar
JURNAL LENTERA BISNIS Vol 3, No 1 (2014): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v3i1.114

Abstract

This thesis is discussing the effect of product type (the hedonistic products and the utilitarian products) and cause category (human services, health, animals and environmental protection) toward consumer responses in the cause-related marketing offers of the students LP31, Cikarang. It was a quantitative research by the experimental research design. The result showed that the hedonistic products gave a positive response than the utilitarian products in the cause-related marketing offers. Meanwhile, in the human services cause and health category got a better response rather than the animals and environmental protection cause category. However, in the category of health cause compared to animals cause, the participants' response was not significant. In term of interaction between the product type and the cause category, there was only the purchase intentions which affected significantly.Therefore, it is suggested to do the advanced research by using several hedonistic and utilitarian products. Whereas for cause category uses blind brand for reduce to effect of strength NGO brands. Keyword: Product Type, Cause Category , Cause-Related Marketing, Consumer Responses, Ads
Co-Authors Slamet Slamet