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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa: Journal of Islamic Studies Al-Maslahah Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen Pendidikan Islam Jurnal Keuangan dan Perbankan Syariah International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian dan Inovasi Masyarakat

Ita Nurcholifah

Institut Agama Islam Negeri Pontianak, Indonesia

Author-ID : 3366506

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.

Peran Perempuan dalam Meningkatkan Ekonomi Keluargamelalui Pemanfaatan Potensi Lokal (Pengelolaan Sagu di Desa Sungai Bemban Kab. Kubu Raya) Ita Nurcholifah
Raheema Vol 3, No 2 (2016)
Publisher : PSGA LP2M IAIN Pontianak

The nation’s prosperity and wealth could be acknowledged from the economy sector. To improve the economy sector of one nation could not be performed half-hearted. It would need the support of all citizen, especially the smallest entity of the society – a family. The married women could also help their husband to enhance the household finance. The effort, in addition, would be effective by processing the local natural resources. Furthermore, through the local resources utilization, the housewives especially could enhance their economy.Besides, the Sago management processed by the farmer of Sago at Sungai Bemban village is stil lack in any aspects. Because they only work on half materials called “Sagu Basah”. Therefore, they need a guidance to create an excellent product of sago that could be a chance of business.

Membangun Karakter Mulia pada Anak Perspektif Kewirausahaan Ita Nurcholifah
Raheema Vol 2, No 2 (2015)
Publisher : PSGA LP2M IAIN Pontianak

The advanced growth especially on economic sector is an important matter in Indonesia nowadays. The effective booster to develop the nation’s economic is to expand the job emplyment that the societies have a powerful purchasing. Furthermore, the potential matter to create more chances for people to work is to duplicate more entrepreneurs in this country. Besides, it should start from an early age by building entrepreneurial character in children. To develop the entrepreneurial character there are several ways could be taken: First, build the self-confidence of children. Second, emphasize the hard-work desire or the willingness to be more active. Third, evolve their self-esteem that they are able to take a control of their own life. Forth, develop the conviction behavior or Istiqomah. Fifth, keep the precision or accuracy. Sixth, build the creative mindset. Seventh, help the children to solve their problems. And the last but not least, acquire the objective attitude of seeing or judging anything. Moreover, building the entrepreneurial character in children by giving them a good education, whether at home or family environment, social environment or community and school, should firstly promote the process of developing the entrepreneurial character itself. Likewise, to develop the entrepreneurial character should be done in precise and accurate ways so that the efforts to build the entrepreneurial character in children are not futile. Meanwhile, an attempt is made by describing it repeatedly and continuously, but it also needs the participation of parents at home, community leaders in the society, and also a teacher at school, in order to position themselves as educators who tend to give guidance and direction positively, rather than coercing the will of the children, especially in entrepreneurial character pinned on them. To conclude, by prioritizing the sincerity and gentleness learning ways, will certainly affect the children strongly.

JUAL BELI ONLINE OLEH MAHASISWA IAIN PONTIANAK Ita Nurcholifah
Khatulistiwa Vol 7, No 2 (2017)
Publisher : The Pontianak State Institute of Islamic Studies

Penelitian ini berjudul “Jual Beli Online Dengan Memanfaatkan Jejaring Sosial (Studi Kasus pada Mahasiswa Jurusan Ekonomi Islam Institut Agama Islam Negeri Pontianak)”. Adapun tujuan dari penelitian ini adalah untuk : (1) mengetahui bentuk-bentuk praktik jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, (2) mengetahui kendala apa saja dalam melakukan jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, dan (3) mengetahui upaya apa saja yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus, sumber data diperoleh dengan melakukan wawancara terstruktur kepada mahasiswa Jurusan Ekonomi Islam yang melakukan praktik jual beli online dan studi dokumentasi berupa foto-foto jual beli online mahasiswa Jurusan Ekonomi Islam. Hasil dari penelitian ini adalah (1) Bentuk-bentuk praktik jual beli online yang dilakukan oleh mahasiswa terdiri dari produk yang dijual dan dibeli, media yang dipilih dalam jual beli online, jenis-jenis jejaring sosial yang dimanfaatkan, modal dalam jual beli online, metode pembayaran, dan sumber informasi yang dimanfaatkan oleh mahasiswa dalan jual beli online. (2) Kendala dalam melakukan jual beli online yang dialami oleh mahasiswa dalam situs jejaring social adalah mulai dari konsumenya, keuntungan yang diperoleh, persaingan antar produk, akses internet yang tidak bagus, salah kirim produk dan sulitnya menghubungi produsen dan adanya unsur penipuan. (3) sedangkan Upaya yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial adalah dengan mencari penjual atau reseller yang dapat dipercaya / yang kita kenal, Memilih ol-shop yang meyakinkan, mendata pemesanan yang baik dan jujur, menurunkan harga saat ada hambatannya yaitu persaingan, meyakini orang yang membelinya dan harus menjaga kualitas barang/ produknya, meminta kepastian kepada pembeli apakah barang akan sampai atau tidak, bersaing melalui harga, melakukan kerja sama untuk menyalurkan barang yang dijual, mencari orang yang dapat di percaya untuk mengantar barang dagangan setelah ready, Untuk antisipasi penipuan disetiap transaksi membuat bukti seperti screen shot proses transaksi disitus dan bukti transfer disimpan, dan membuat konsumen tidak kecewa dengan cara merespon dan mengirim secara akurat dan tepat waktu.

Identification of Home Base Business Management as a Full-Time Job in Indonesia Faqih Nabhan; Yuli Purbaningsih; Ahmad Ridwan; Ita Nurcholifah; Prasetyono Hendriarto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2593

Often people think that the home-based business is a side job and does not have the potential for success like other full-time jobs involved in other companies and business entities. To prove home base to be a full-fledged job that brings success, we have obtained data from an online collection of hundreds of scientific papers published by leading journals and publications such as Google Book, Elsevier, sage pub, Springer, Taylor & France, and Academic Press. To keep data from publications up to date, we target articles published between 2010 and 2021. Next, we examined the data using a coding, interpretation, and in-depth evaluation system with a phenomenological approach. Based on the evidence from the study and discussion of the data findings, we can say that work from home is an alternative career where there is no need for travel, can work remote which has free time and is usually less constrained, resulting in more tangible productivity gains and flexibility compared to working from outside the home in the company. If it is done in a business way, it will be possible to earn profits as a home business and even exceed the benefits of working outside the home. Thus, the results of the study will be helpful in the development of future business science by both academics and practitioners.

MEMBANGUN MUSLIM ENTREPRENEURSHIP: DARI PENDEKATAN KONVENSIONAL KE PENDEKATAN SYARIAH Ita Nurcholifah
Al-Maslahah : Jurnal Ilmu Syariah Vol 11, No 2 (2015)
Publisher : Fakultas Syariah (Syari'ah Faculty )

Currently there are so many problems that this nation faces. Muslims as a part of thenation must take part in recovering economic condition.Therefore,Muslims especially those youngstersshould be galvanized to become great entrepreneur.The spirit of Muslimsentrepreneurship can be established through education at home, surroundings, and school. There are several strategies to internalize entrepreneurship spirit for Muslims: first, their confidence should be boosted.Second, their motivation to work hard must be enhanced. Third, they should be taught to become open-minded persons so that they are able control themselves. Fourth, they should be trained to be dependable or istiqāmah. Fifth, they should be trained to be accurate and precise. Sixth, their creative thinking should be improved. Seventh, they should be trained to solve complicated and various problems. Eighth, they should be trained to be objective in judging something.

Experiential Marketing Mahasiswa Terhadap Kampus IAIN Pontianak Ita Nurcholifah
Al-Maslahah : Jurnal Ilmu Syariah Vol 14, No 2 (2018)
Publisher : Fakultas Syariah (Syari'ah Faculty )

Institut Agama Islam Negeri (IAIN) Pontianak sebagai salah satu lembaga pendidikan tinggi khususnya di Kalimantan Barat yang menawarkan usaha jasa berupa pendidikan tinggi tentu harus selalu berupaya mengembangkan usaha jasa di bidang pendidikan tinggi Islam sehingga mampu menjaga eksistensinya sampai kapan pun serta mengembangkan diri secara terus menerus sehingga semakin tumbuh dan berkembang menjadi institusi perguruan tinggi yang terbesar khususnya di provinsi Kalimantan Barat. Institut Agama Islam Negeri (IAIN) Pontianak selama ini telah melakukan berbagai upaya guna tetap mengokohkan eksistensinya ditengah persaingan antar perguruan tinggi. Berbagai upaya juga dilakukan untuk meningkatkan kepuasan para mahasiswa. Mahasiswa yang memperoleh dan merasakan secara langsung pengalaman terhadap jasa yang diberikan oleh kampus IAIN Pontianak. Melalui Sense, Feel, Think, Act dan Realte mahasiswa dapat memberikan pengalamannya terhadap kampus IAIN Pontianak.

Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision

Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.

How Authors Manage The Quality of Research and Published Manuscripts Using Digital Applications (Evidence Analysis of International Studies) Gunawan Widjaja; Novi Puji Lestari; Vani Wirawan; Fachrurazi Fachrurazi; Ita Nurcholifah
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 6 No 2 (2021): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v6i2.1606

How writers manage quality study work and manuscripts published using digital applications through searching and analyzing data from several high-impact publications in the field of digital technology literature review has become the primary goal of this study. Because we believe that the success of research work is very closely related to the use of digital technology facilities considering that in the current era, all ease of work is in the application of digital tools, for this, we first conducted a data search using online data based on several well-known journal publications such as the Researchgate database, Elsevier, Google Books, and sage pub. We have looked into everything by including information assessment, information understanding, and information end drawing dependent on the goal to respond to this examination question with legitimacy and certainty. Given the aftereffects of the information and conversation, we can close the outcomes, among others, by fusing innovation into research work; the danger of human errors was diminished while the exploration interaction was sped up. Cloud-based advances started to change the way scholastics gather information numerous many years after the fact. Our development mirrors the developing requirement for fast admittance to great information. Ideally, these discoveries add to the improvement of science and innovation.

Co-Authors Abdurohim Abdurohim Aglis Andhita Hatmawan, Aglis Andhita Agus Sofiansyah Ahmad Ridwan Ardiyanto Maksimilianus Gai Audisty Prana Hardayu Barkah Barkah Barkah D. Yadi Heryadi Donny Dharmawan Donny Dharmawan Dyanasari, Dyanasari Erna Listian Erna Listiana Erna Listiana Fachrurazi Fachrurazi Faisal Abubakar Fani Sartika Faqih Nabhan Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Heny Hidayati Heny Hidayati Hidayati, Heny I Nyoman Tri Sutaguna Irma Maria Dulame Kespandiar, Tengku Kurniawan, Yohanes Jhony Loso Judijanto Muhammad Iqbal Fajri MUHAMMAD YUSUF Musran Munizu Novi Puji Lestari Nurul Saila Prasetyono Hendriarto Ratnawita Rudianto Rudianto Rudianto Rudianto Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK SILVIA EKASARI Suryani Suslinawati Suslinawati, Suslinawati Sutaguna, I Nyoman Tri Syailendra Reza Irwansyah Rezeki Umar Chadhiq Wenny Desty Febrian Febrian Wirawan, Vani Yuli Purbaningsih Zunan Setiawan

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