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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Adi Nugraha
Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

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FAKTOR SOSIAL DAN FAKTOR EKONOMI PADA USAHATANI MANGGA SERTA PENGARUHNYA TERHADAP PEMASARAN MANGGA (Studi Kasus Di Dua Daerah Sentra Produksi Mangga di Jawa Barat) Elly Rasmikayati; Muhammad Nugroho Bayu Utomo Sumarsah; Dika Supyandi; Adi Nugraha; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5541

Abstract

Marketing activities carried out by mango farmers can be influenced by various factors. These factors include social factors and economic factors. The purpose of this study was to identify social factors, economic factors and mango marketing subsystems in Cikedung and Japara sub-districts and to analyze the influence of social and economic factors on mango marketing in both areas. This study uses a survey method to 260 mango farmers in Cikedung and Japara sub-districts. The analytical tools used in this research are descriptive statistis analysis and multiple linear regression. The results showed that the variables of social and economic factors in the two sub-districts were in good condition. Meanwhile, in mango marketing, Cikedung sub-district is relatively better than Japara sub-district. Social factors have a significant effect on mango marketing in Cikedung sub-district, while the economic factors have no effect. In the district of Japara sub-district, social and economic factors have no effect on mango marketing.
BEKERJA DI PERUSAHAAN AGRIBISNIS KOPI: MASALAH DAN SOLUSINYA Josua Christian Simamora; Adi Nugraha
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.3943

Abstract

The development of coffee agribusiness companies has triggered job opportunities for the workforce. The presence of labor is expected to meet company demand. However, over time there are company decisions that cause problems for the workforce, so that workers do their work less optimally. The purpose of this study is to identify the work problems faced by workers while working at PT. Rimbun Jaya Abadi and provide alternative solutions to overcome them. This study used a qualitative research design with a case study approach. The analysis tool used is a fishbone diagram. The research location was determined purposively. The results of this study indicate that there are work problems experienced by the personnel so that their performance is less than optimal. The lack of presence of the division head and poor communication ultimately affects the regulation of working hours, rest hours, work wages, double instructions, as well as lack of basic training for workers so that it does not work well. This causes the workforce to be less optimal in doing work and tends to be less satisfied with what has been obtained from the company. On the other hand, the company also feels the workforce's performance is not good because the demands and targets are not met. Communication needs to be improved in order to improve relations so that they can be better in the future.
Co-Authors Bobby Rachmat Saefudin Dika Supyandi Elly Rasmikayati Josua Christian Simamora Muhammad Nugroho Bayu Utomo Sumarsah