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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA Jurnal Abdimas Sang Buana
Eva Rachmawati
Universitas Sangga Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JEMPER (Jurnal Ekonomi Manajemen Perbankan)

 1 
Pengaruh Reliability, Responsiveness dan Emphaty Terhadap Customer Loyality Pada Parahyangan Golf Club Bandung Dini Haryani; Eva Rachmawati; Ae Suaesih
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 2 (2020): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v2i2.380

Abstract

This research was conducted at Parahyangan Golf Club Bandung. The purpose of this study was to determine the relationship of Reliability, Responsiveness, and Emphaty on Customer Loyalty both simultaneously and partially. The method used in this research uses associative descriptive method. This study uses 99 as a research sample using multiple linear regression analysis. Testing the hypothesis in this study using the statistical F-test and t-test. The statistical analysis process uses the SPSS for Windows program. Based on the results of the study, the influence of Reliability, Responsiveness, and Emphaty on Customer Loyalty at Parahyangan Golf Club Bandung conducted with the analysis of the coefficient of determination has an influence meaning that Reliability, Responsiveness, and Emphaty have an effect on Customer Loyalty is influenced by other factors not examined by the authors.
Tinjauan Tentang Penerapan Analisis Swot Dalam Meningkatkan Daya Saing Perusahaan (Studi Kasus Pada King Cafe) Ayu Afsari; Eva Rachmawati
Jurnal Ekonomi Manajemen Perbankan Vol 1, No 2 (2019): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.929 KB) | DOI: 10.32897/jemper.v1i2.241

Abstract

This study aims to determine the marketing strategy at King cafe. This research was tested using SWOT analysis by identifying various internal factors (strengths and weaknesses) and external (opportunities and threats). A good business strategy is needed to deal with increasingly complex and competitive business competition. The method used in this study is a qualitative method. Data collection techniques in research carried out by interview then analyzed by SWOT. The type of data consists of primary and secondary data. The results of the research from the descriptive methodology of  SWOT analysis can be obtained by the matrix value of 2.97 internal factors and the value of the matrix of 2.83 external factors. The cafe business that is being run is in cell number five (growth), which is a situation where the organization experiences a period of growth, both in sales, asset profit, or a combination of the three. From the results of the Cartesian diagram, that the King Cafe Business is in quadrant I (one), which is an aggressive strategy
Co-Authors Ae Suaesih Ahmad Zulfahmi Ubaidillah Anita Syafariah Aryanti Ratnawati Ayu Afsari Bambang Rustandi Bambang Susanto Bambang Susanto Deden Rizal R Didin Saepudin Dini Haryani Erna Garnia Fitria Lilyana Henda Hendawati Hendajany, Nenny Ine Aprianti Ridwan Jaelani Rusmin Nuryadin Setiawan, Audita Sri Wahyuni Sukardi, Hadi Ahmad Sumeidi Kadarisman Tiktik Sartika Wiwin Sukiati Wuri Handayani Yuli Nawangsasi