Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH
Illene Naomi Nugroho
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DAMPAK PANDEMI COVID-19 TERHADAP MANAJEMEN DAN STRATEGI PEMASARAN SAYUR ORGANIK (Studi Kasus di Kelompok Tani Tranggulasi Desa Batur, Kabupaten Semarang) Illene Naomi Nugroho; Yuliawati Yuliawati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5389

Abstract

Today's a lot of people are starting to pay attention to consumed products such as organic vegetables. The emergence of covid-19 has an impact on the sale of organic vegetables. One of the business actors who have experienced the impact of Covid-19 is the Tranggulasi farmer group. Tranggulasi is engaged as a producer and supplier of organic vegetables in several cities. The emergence of Covid-19 had an impact on the sale of organic vegetables. The purpose of this study is to examine the impact of the Covid-19 pandemic on the management and marketing strategies of organic vegetables in Tranggulasi. The research method used is descriptive analysis, marketing mix (4P), and Analytical Hierarchy Process (AHP). Based on the research results, the impact of Covid-19 on management is the difficulty of distributing organic vegetables, selling dynamic products, and maximizing sales with social media. Based on the results of AHP analysis at the factor level, the product is the main focus with a weight of 0.29. Level of actors, secretaries with a weight of 0.44. The priority objectives in the marketing strategy are improving quality and quality with a weight of 0.29. At the alternative level, setting product quality standards is a priority with a weight of 0.37.
Dampak Pandemi Covid-19 Terhadap Manajemen Dan Strategi Pemasaran Sayur Organik (Studi Kasus di Kelompok Tani Tranggulasi Desa Batur, Kabupaten Semarang) Illene Naomi Nugroho; Yuliawati Yuliawati
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 8, No 3 (2021): September 2021
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v8i3.5391

Abstract

Masyarakat zaman sekarang mulai memperhatikan produk yang dikonsumsi seperti sayur organik. Munculnya covid-19 berdampak pada penjualan sayur organik. Salah satu pelaku usaha yang mengalami dampak covid-19 adalah kelompok tani Tranggulasi. Tranggulasi bergerak sebagai produsen dan pemasok sayur organik di beberapa kota. Munculnya Covid-19 berdampak pada penjualan sayur organik. Tujuan penelitian ini yaitu mengkaji dampak pandemi Covid-19 terhadap manajemen dan strategi pemasaran sayuran organik di Tranggulasi. Metode penelitian yang digunakan adalah analisis deskriptif, bauran pemasaran (4P), dan Analytical Hierarchy Process (AHP). Berdasarkan hasil penelitian, dampak Covid-19 terhadap manajemen yaitu kesulitan pendistribusian sayur organik, penjualan produk yang dinamis, serta memaksimalkan penjualan dengan media sosial. Berdasarkan hasil analisis AHP pada tingkatan faktor, produk menjadi fokus utama dengan bobot 0,29. Tingkatan aktor, sekretaris dengan bobot 0,44. Prioritas tujuan dalam strategi pemasaran yaitu meningkatkan mutu dan kualitas dengan bobot 0,29. Pada level alternatif, menetapkan standar kualitas produk menjadi prioritas dengan bobot 0,37.
Co-Authors Yuliawati Yuliawati Yuliawati