Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Nurhana Jafaruddin
Ma'soem University
Agriculture, Biological Sciences & Forestry

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS NIAI TAMBAH KERIPIK KENTANG DAGING (KRITING) VARIAN PEDAS Nurhana Jafaruddin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5299

Abstract

The purpose of this research is to know the process of meat potato chips processing (kriting) variant spicy and the value added was obtained on the processing of meat potato chips variant spicy. The research location was chosen purposively, using the case study method. This study uses the Hayami method analysis. The results obtained are the processing of meat potato chips (kriting) using semi-modern techniques that include potato stripping, potato shrinkage, leaching and potato drying, potato frying, the addition of meat as a mixture of potato chips, the production of potato chips with meat flavor, mixing potato chips and meat with seasoning.The value added was obtained from the process of potatoes into meat potato chips (kriting) variant spycy is Rp. 70,000.45 per kilogram. Value-added ratio is 44.16 percent with conversion factor of 0.518 and labor coefficient of 0.35 JKO. The rate of profit earned by employers is 84.48 percent. Output value is Rp. 135,136,00per kilogram.
STRATEGI PEMASARAN AGROINDUSTRI BALADO KERIPIK KENTANG DAGING (KRITING) Nurhana Jafaruddin; Cecep Pardani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.6979

Abstract

This study aims to identify internal and external factors and formulate alternative marketing strategies for meat potato chips agro-industry. The research location was taken purposively, using the case study method. This study uses IFE and EFE analysis and SWOT analysis. The results obtained are internal factors consisting of product strengths and weaknesses where the strengths are guaranteed raw material continuity, motivation to develop business, online product marketing, halal products, non-MSG products, safe and attractive product packaging, semi-modern production equipment. The weakness of the product is limited capital, no offline store, lack of product flavor variant innovation, the product does not have a PIRT permit. External factors include opportunities and threats from the product. Opportunities for products that have the potential to be used as souvenir products, wider product market share, product diversification, products are good for health. Some of the threats to business actors are competitors offering products at relatively lower prices, fluctuating production material prices, and a decrease in turnover in the circumstances of the Covid-19 pandemic. Marketing strategy as an alternative strategy from external and internal factors is promoting at various events. such as bazaars or local events as well as opening collaborations with product resellers in various regions, making product differentiation and completing PIRT permits, collaborating with other souvenir products and being marketed online, as well as promoting product education.
Co-Authors Cecep Pardani