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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Lucyana Trimo
Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

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ANALISIS KARAKTERISTIK KONSUMEN PRODUK OLAHAN MANGGA DITINJAU DARI ASPEK DEMOGRAFIS, GEOGRAFIS, PSIKOGRAFIS SERTA PERILAKU KONSUMEN SEBELUM DAN SAAT PANDEMI COVID-19 Elly Rasmikayati; Yuniar Dianti Fauziah; Lucyana Trimo; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5539

Abstract

Recognizing the varied characteristics of consumers in consuming products, producers better understand the characteristics of their consumers in advance from various aspects in order to get maximum profit. Especially with the Covid-19 pandemic, it is expected to affect changes in many aspects. The purpose of this study is to identify how the characteristics of consumers of processed mango products are based on 4 aspects, namely geographic, demographic, psychographic and consumer behavior before and during the covid-19 pandemic. The research design used is a quantitative design with data analysis techniques used are descriptive analysis, crosstabulation analysis. This research was conducted at the Faculty of Agricultural Industrial Technology, University of Padjadjaran with a sample determined using the simple random sampling method of 120 people. The results showed: (1) The characteristics of consumers before the covid-19 pandemic were dominated by female sex with the age of 20 years, the average pocket money earned was Rp. 500,001 – 2,500,000 and the average expenditure was Rp. 0 – 1,000. .000, has a residence in West Java and the type of processed product that is most often consumed is juice with a consumption rate of 1x per month; (2) During the covid-19 pandemic, the level of consumption of processed mango products that have a health effect has increased, while the consumption of processed mango products that are snacks will decrease because the pocket money that student get is reduced. Then the location for purchasing processed mango products will shift from modern retail to online stores.
AKAR PERMASALAHAN TIDAK TERPENUHINYA PERMINTAAN BABY BUNCIS PERUSAHAAN MITRA OLEH GAPOKTAN WARGI PANGGUPAY Lathifah Nur; Lucyana Trimo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4831

Abstract

According to BPS data (2018), horticultural export volume for the January-December 2018 period had increased about 10% compared to that of 2017. This increase in volume is largely influenced by fresh vegetable exports from West Bandung which reaches 1,500 tons on that year. Supported by local and center government, wide and fertile land in Lembang area, Gapoktan Wargi Panggupay, cultivates baby beans as a superior commodity to meet the demand for baby beans from abroad. The problem often faces by baby bean farmers is in continuity of quantity supplied with export-quality. The purpose of this study is to describe the possible cause of the unfulfilled demand for baby beans by Gapoktan Wargi Panggupay. The aim of this research is the find the root cause why Gapoktan Wargi Panggupay is not always able to meet the demand. The research conducted in Kampung Gandok RT 01 RW 15 Suntenjaya Village, Lembang District, West Bandung Regency, West Java Province. The research design used is a qualitative design with a case study research technique. The data used are primary data and secondary data obtained from in-depth interviews, observation, documentation, and literature. Researchers used qualitative analysis methods with descriptive approaches and fishbone diagrams to find the root of the problem. The results of this study reveal that the root cause of the problem are: (1) farmers perceive the implementation of SOP for baby bean cultivation to be complicated, (2) use of traditional agricultural tools, (3) dry and rainy seasons.
Co-Authors Bobby Rachmat Saefudin Elly Rasmikayati Lathifah Nur Rani Andriani Budi Kusumo Yuniar Dianti Fauziah