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All Journal Transformasi Manageria: Journal of Islamic Education Management
Ella Safitri
UIN Sumatera Utara
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Konsep Manajemen Strategi Pemasaran Asuransi Nuri Aslami; Ella Safitri
Transformasi Manageria:   Journal of Islamic Education Management Vol 2 No 1 (2022): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.792 KB) | DOI: 10.47467/manageria.v2i1.895

Abstract

Insurance is a field of insurance business that has received great attention among the people of Indonesia. As an alternative insurance business, sharia insurance is relatively new compared to the conventional insurance business. The novelty of the sharia insurance business is the operation of its business activities based on principles. Considering the number of new companies (start-ups) that have sprung up which will definitely increase the competition in market share. Marketing strategies and competitive strategies are certainly needed by insurance companies to find out and improve the advantages of their products in order to compete in the midst of incessant global competition. Keywords: Strategy, Marketing, Insurance
Co-Authors Nuri Aslami