Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JURISMA: Jurnal Riset Bisnis & Manajemen
Arionita Chasti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BUTIK BATIK TRUSMI DI CIREBON Rizki Zulfikar; Arionita Chasti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 1: April 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i1.419

Abstract

 Retailing Mix is one of the factors that influence consumer purchase decisions on retailing. One of the important strategy in retailing is to know what the factors that influences consumer purchasing decisions while buying a product. This study research used to obtain an overall picture of the execution on retailing mix at Butik Batik Trusmi while the goal is to know how size and how much influence of consumer purchasing decisions at Butik Batik Trusmi in Cirebon. To answer this research, descriptive analysis and verification by quantitative analysis had done, and the data used of preparation in this thesis was obtained by conducting interviews, observations, surveys, and distribution of questionnaires. And the software to analyzed data was using SPSS 15 For Windows. While the sample had 50 people next hypothesis test results revealed the existence of significant influence of r = 0.812 between the retailing mix and consumer purchasing decisions proved by obtaining thitung was 9,70 and greater than ttable = 2,011. Based on the research found that the magnitude of the role on retailing mix to the consumer purchasing decisions at Butik Batik Trusmi in Cirebon is 65,93% and the balance of 34,07% is the influence of other factors that the authors neglected in this research. In a total score of respondents retailing mix has a score value 81,17, the value is included in both categories while the consumer purchasing decision is fair and can be seen from the percentage of the total score indicating a relatively good value that is equal to 82,10. Keyword: Retailing Mix, Consumer Purchasing Decisions 
Dampak Strategi Diferensiasi Terhadap Loyalitas Pelanggan Pada Distro Episode Clothing Bandung Arionita Chasti; Tristanti Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 4 No 1: April 2014
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v4i1.435

Abstract

Dalam mengatasi persaingan suatu perusahaan harus mempunyai strategi-strategi dalam mempertahankan Pelanggan,  Episode Clothing    Bandung adalah suatu perusahaan yang bergerak dalam industri pakaian dan asesoris berjenis sketter. Episode Clothing    Bandung menerapkan strategi diferensiasi di perusahaan nya. makadari itu penulis mengambil judul dampak strategi diferensiasi terhadap loyalitas pelanggan Distro Episode Clothing  Bandung .Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Metode deskriptif yaitu metode yang menggambarkan  apa yang dilakukan berdasarkan faktor-faktor atau kejadian-kejadian pada objek yang diteliti, untuk kemudian diolah menjdai data-data selanjutnya dilakukan suatu penelitian yang sehingga pada akhirnya dihasilkn suatu kesimpulan, sedangkan verifikatif yaitu metode yang dilakukan untuk menguji hipotesis dengan menggunakan perhitungan statistika koefisien korelasi rank spearmanBerdasarkan hasil penelitian dapat diketahui bahwa tingkat hubungan antara strategi diferensiasi dengan loyalitas cukup kuat dan searah. Dampak strategi diferensiasi terhadap loyalitas pelanggan diperoleh hasil sebesar 39,81% sedangkan sisanya 60,19% dipengaruhi oleh faktor lain.  Kata Kunci : Strategi Diferensiasi dan Loyalitas Pelanggan 
Co-Authors Rizki Zulfikar Tristanti Handayani