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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Ilmiah Ekonomi dan Bisnis SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen Economics and Digital Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Relasi : Jurnal Ekonomi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Farah Oktafani
Universitas Telkom
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Iphone 12 Di Kota Bandung Yolanda Firdayanti; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.650

Abstract

The purpose of this study is to analyze the customer perception of smartphone iPhone 12 in Bandung City on Product Quality and Product Price on Purchase Decisions partially and simultaneously. The method that is used in this study is descriptive quantitative method. Sampling was carried out using a non-probability sampling method with a purposive sampling sample. The sample of this research was iPhone 12 users who live in Bandung City, with a total of 100 respondents. The analysis data technique that was used in this research was multiple linear regression. Based on the results of the T-test in this research, product quality and price variable have a significant influence on purchasing decisions partially on iPhone 12 smartphone users in Bandung City. Furthermore, based on the results of the F-test in this study, product quality and product price variables have a significant influence on purchasing decisions simultaneously on iPhone 12 smartphone users in Bandung City. Therefore, based on the result of the coefficient determination, the R Square has a score of 0.696, which means that the independent variables, product quality and product price affect the purchasing decisions by 69.6% while the remaining 30.4% is the contribution of the influence of other variables outside this study.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Minat Beli Produk Skincare Scarlett Whitening Pada Official Store Scarlett Whitening Di Shopee Defi Setyawati; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.665

Abstract

This study aims to determine the effect of Product Quality, Service Quality and Price on Interest in Buying Scarlett Whitening Skincare at the Scarlett Whitening Official Store at Shopee simultaneously and partially. Collecting data in this study through the distribution of questionnaires and using descriptive quantitative data analysis. Sampling was done by non-probability sampling method, namely by purposive sampling technique. The sample used in this study were consumers who had visited the Scarlett Whitening official store at Shopee, with a total of 100 respondents. The method of analysis in this study is multiple regression analysis test. Based on the results of the F test in this study, it shows that the variables of product quality, service quality and price have a simultaneous effect on buying interest skincare Whitening official store at Shopee by 79%. Furthermore, based on the t-test that product quality partially affects buying interest with a percentage of 33.9%, service quality partially affects buying interest with a percentage of 23% and price partially affects buying interest with a percentage of 22.1%.
Co-Authors Ayu Yulianingsih Defi Setyawati Fasa Maulidan Hakim Ferania Ulva Amelia Galu Khotimatul Khusna Galu Khotimatul Khusna Ovila Iftina Faulika qurratul aini R. Nurafni Rubiyanti Ridha Rizkia Riezka Sekartaji Nabiela Trisha Gilang Saraswati Wahyu Liana Winda Putri Dharmawan Yolanda Firdayanti Yossy Oktavia Suryani