Article Per Year (5 Year)
p-Index From 2020 - 2025
4.379
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration YUME : Journal of Management JURNAL LENTERA BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) eProceedings of Management
Trisha Gilang Saraswati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
THE EFFECT OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS OF SEJUTA PENGUSAHA Indry Annisa Azarine; Trisha Gilang Saraswati
Jurnal Education and Development Vol 9 No 4 (2021): Vol.9 No.4 2021
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.053 KB) | DOI: 10.37081/ed.v9i4.3016

Abstract

The growth of business community in Indonesia is very fast, currently there are approximately 25 million business community accounts on Instagram. SejutaPengusaha is one of the business communities in Indonesia that not only provides education, but also provides its own e-commerce platform to support its members. The brand awareness of SejutaPengusaha is currently good enough with the number of followers on Instagram as many as 45.600 people, but this number is still far from the expected target. This study was conducted to determine the effect of social media marketing on brand awareness of Sejutapengusaha. This research is included in the type of quantitive research. The sampling technique used is probability sampling of 400 respondents who are Instagram users and know about SejutaPengusaha as a business community. The method in this research is quantitive with descriptive analysis techniques and uses multiple liniear regression analysis. Based on the results of the study, the variable social media marketing has an effect on brand awareness simultaneously by 50,9%, while 49,1% can be explained by other factors outside of this study. Partially, the effect of online communities (X1) on brand awareness (Y) was 7,1%, interaction (X2) was 11,3%, sharing of content (X3) was 1,8%, accessibility (X4) was 12,5%, and credibility (X5) was 18,2%. The suggestion for SejutaPengusaha is to increase two-way interaction on Instagram by creating a question caption that invites answers from followers and optimizing social media InstagramusingAds to increase the level of brand awareness.
Retail Service Quality and Customer Loyalty Kartika Sekar Ayuningtias; Trisha Gilang Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.151 KB) | DOI: 10.31104/jsab.v3i1.84

Abstract

IKEA Alam Sutera is a conventional furniture company with the theme of self-service shopping that is still new to the people of Indonesia. There is a retail service quality that is a variable on the experience of consumers in receiving IKEA services that have problems in them and cause dissatisfaction from customers, therefore the customer satisfaction variable is used in this study. It also has the aim to know whether customers can still be loyal to IKEA with the customer loyatly variable. The sample of this research was 100 respondents who were IKEA consumers who had made purchases at least 2 times. Location of this research at IKEA Alam Sutera offline store at Tanggerang Indonesia and the respondents answer the question by google form. The data analysis technique used is descriptive analysis and path analysis with the help of SPSS version 23 software. The results of this research were first there is a direct influence of retail service quality on customer satisfaction of 21.5%. Second, there is a direct influence of retail service quality on customer loyalty of 21%. Third, there is a direct effect of customer satisfaction on customer loyalty of 18.7%. Finally, there is non-direct influence of retail service quality on customer loyalty through customer satisfaction of 41% at IKEA Alam Sutera. Keywords: customer loyalty, customer satisfaction, retail service quality
Driving Factors of Consumer to Purchase Furniture Online on IKEA Indonesia Website Trisha Gilang Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.856 KB) | DOI: 10.31104/jsab.v2i1.26

Abstract

The tendency of consumers in shopping for furniture is very different from shopping for other goods or services, because furniture is expected to be stored and used in a long time. Considering that, consumers tend to want to shop directly to offline stores in order to see, feel and check quality directly because of many aspects that are assessed such as the quality of materials, models, colors and more. Behind the trend to shop furniture offline, IKEA continues to innovate to improve the performance of its website so that consumers can shop online. Therefore, this study intends to analyze what factors are driving consumers in shopping for furniture online especially on the website of IKEA Indonesia. From two grounded theory employed on this research, there are 14 factors that can influence consumers to buy online. This data analysis uses Principal Component Analysis (PCA), a factor analysis method that extracts factors by using total variance in the analysis. From data calculation, it is known that there are 8 driving factors of consumer to purchase furniture online on IKEA Indonesia’s website: Enjoyment, Perceived Risk, Efficiency, Service & Merchandise Quality, Ease of Navigation, Price Attractiveness, Flexibility and Reliability. By knowing what factors can affect consumers in doing online shopping for furniture, companies in this case IKEA Indonesia can optimize the use of its website in accordance with influential factors. Keywords: Retail Business, Online Purchase Decision, Factor Analysis
Effect of Marketing Mix and Electronic Word of Mouth (E-Wom) on Purchase Decisions on Olenka Coffee and Dining in Banda Aceh Dhandi Muslizar; Trisha Gilang Saraswati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6384

Abstract

Banda Aceh is known as the land of a thousand coffee shops . Olenka Coffee and Dining is a contemporary coffee shop that has a minimalist theme that is in great demand by young people in Banda Aceh. At the beginning of its opening, Olenka Coffee and Dining posted good sales, but over time the Covid-19 pandemic sales decreased. Olenka Coffee and Dining  realizes that during this pandemic, effective promotions use the marketing mix and electronic word of mouth because the reviews from consumers have quite affected sales at Olenka Coffee and Dining. The marketing mix applied at Olenka encountered several problems related to promotion, price & place, which could reduce sales at Olenka. Electronic word of mouth at Olenka Coffee and Dining  is quite influential on sales because consumers sometimes directly give negative reviews through digital platforms without first complaining to Olenka Coffee and Dining.  The purpose of this study was to determine the influence of marketing mix and electronic word of mouth on purchasing decisions at Olenka Coffee and Dining. This study uses quantitative methods of descriptive research with multiple linear regression analysis techniques.sampling technique used was non-probability sampling, the type of accidental sampling with the number of samples used as many as 100 respondents who were Olenka Coffee and Dining  who had bought directly at Olenka Coffee and Dining.Coffeetest was carried out using SPSS version 25. Based on the results of the descriptive analysis in this study, the marketing mix at Olenka and Dining included in the good category with an average percentage of 77%. Electronic word of mouth at Olenka Coffee and Dining in the good category with a percentage of 74%, and the purchase decision of Olenka Coffee and Dining is in the good category with a percentage of 77%. Therefore, with the results that researchers get, it is hoped that Olenka Coffee and Dining will further improve its marketing mix and also further increase interaction with consumers through Instagram, because with this interaction it can increase Olenka insights Coffee and Dining
Analisis Retail Promotional Mix Dan Pengaruhnya Terhadap Impuls Buying Serta Peranan Gender Sebagai Moderator Pada Marketplace Di Indonesia Farah Oktafani; R. Nurafni Rubiyanti; Trisha Gilang Saraswati
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.3171

Abstract

Abstrak E-Commerce menggunakan strategi pemasaran yang tercakup dalam Retail Promotional Mix yang terdiri dari unsur Advertising dan Sales Promotion untuk membantu meningkatkan impulse buying. Tujuan dari penelitian ini adalah untuk menganalisis perbandingan faktor-faktor yang mempengaruhi Impulse Buying pada Marketplace di Indonesia berdasarkan Gender, hal ini penting dilakukan dan dianalisis untuk melihat kepekaan jenis kelamin terhadap usaha-usaha promosi yang dilakukan oleh para E-Commerce agar tujuan dari kegiatan promosi dapat dicapai dengan baik. Bauran promosi adalah elemen-elemen utama komunikasi yang dikendalikan oleh pemasar, termasuk periklanan, promosi penjualan, hubungan masyarakat, penjualan tatap muka, dan pemasaran langsung. Impulse buying dapat diartikan sebagai pembelian tiba-tiba dan langsung yang tidak direncanakan, yang terjadi setelah mengalami dorongan spontan untuk membeli. Sedangkan impulse buying online dapat diartikan sebagai pembelian tiba-tiba dan lansung tanpa niat membeli sebelumnya, yang terjadi setelah mengalami dorongan untuk membeli dan kecenderungan untuk spotan, dikendalikan emosi dan tanpa banyak pertimbangan. Penelitian ini adalah penelitian kuantitatif karena menggunakan teknik pengumpulan data yang dapat dihitung menggunakan Teknik statistic. Penelitian ini juga disajikan secara deskriptif untuk memahami karakteristik konsumen terhadap faktor yang mempengaruhi impulse buying. Data pada penelitian ini dikumpulkan menggunakan kuesioner yang disebarkan kepada 100 responden yang diperoleh dari perhitungan populasi dan sample. Kata Kunci: Gender, Retail promotion mix, Impulse buying, Marketplace
Pembelajaran MARKETING dan perancangan Visual Identity GUNA MENINGKATKAN BRAND TRUST UMKM DAPUR VANAYA BANDUNG Farah Oktafani; trisha gilang saraswati
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 3, No 1 (2023): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v3i1.287

Abstract

Sociopreneur atau sociopreneurship merupakan gabungan dari dua kata, yaitu social dan entrepreneurship. Sama seperti namanya, sociopreneur ini menggabungkan konsep bisnis dengan isu sosial yang ada di masyarakat (www.accurate.id). Dapur VANAYA merupakan salah satu UMKM di Kota Bandung yang memiliki konsep sociopreneurship dimana produk makanan berupa nasi kotak yang diproduksinya disalurakankepada masyarakat yang membutuhkan. Model bisnis seperti ini cukup atraktif dengan membawa isu kemanusiaan, selain konsumen bisa membantu pemilik usaha untuk tetap produktif, mereka juga bisa membantu masyarakat lebih luas karena produk yang dibelinya akan disalurkan secara langsung kepada pihak yang membutuhkan.Bisnis ini sangat tergantung pada kepercayaan pasar terhadap UMKM, kepercayan bahwa UMKM akan benar-benar mendistribusikan produknya sesuai dengan jumlah yang dipesan oleh konsumen. Salah satu cara untuk meningkatkan kepercayaan konsumen adalah dengan membuat visual brand identity untuk membuktikan kepada pasar bahwa produk ini memang benar-benar ada dan dikelola secara lebih profesional dan sejatinya brand merupakan jatidiri yang harus dimiliki dan dikelola dengan baik. Selain itu dengan memberikan pembelajaran dasar-dasar pemasaran diharapkan UMKM Dapur Vanaya bisa mengelola bisnisnya dengan lebih optimal dan berkelanjutan. 
Applying Importance Performance Analysis to Assess Customer Satisfaction: Mass Rapid Transportation in Indonesia Oktaveana Sugiarti Tjitrohartoko; Trisha Gilang Saraswati
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.895 KB) | DOI: 10.31098/ijmesh.v3i1.138

Abstract

Jakarta, which is the capital city of Indonesia is a city with traffic jam number 7 in the world. Therefore, the government provides mass transportation solutions in the form of Mass Rapid Transportation with the hope that it can unravel congestion and become safe and comfortable transportation for society. However, there are still many complaints about the services provided by Mass Rapid Transportation and affect customer satisfaction. (2) The purpose of this study is to demonstrate important performance analysis as a decision-making tool for the transportation industry in terms of customer satisfaction and to assess the performance of mass rapid transportation in performing their services to satisfy their customers. (3 Importance Performance Analysis was used to measure the level of customer satisfaction through measurements of customer expectation and reality. The sample of 100 respondents was obtained based on the sampling criteria which are only people who have used Mass Rapid Transportation in Indonesia at least one time that can fill the questionnaire. (4) Importance Performance Analysis (IPA) in this study successfully identified each attribute on customer satisfaction. The researcher is aware that the impact of an attribute is significantly varied with the different levels of performance on each attribute. By using IPA, the company of Mass Rapid Transportation in Indonesia can map what needs to be improved, maintained, to be kept, and to be reduced as an effort to increase customer satisfaction.
PEMBELAJARAN SOCIAL MEDIA & E-COMMERCE DIGITAL MARKETING PADA UMKM WOODDO.ID Trisha gilang saraswati; Farah Oktafani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 3, No 1 (2023): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v3i1.434

Abstract

Wooddo.id merupakan salah satu UMKM yang bergerak di bidang mainan anak-anak serta dekorasi rumah berbahan kayu. Yang membedakan Wooddo.id dengan produsen mainan anak berbahan kayu lainnya adalah design yang mengusung tema Scandinavian, dimana seluruh produknya dibuat secara handmade dan diwarna serta dilukis satu persatu oleh tangan-tangan kreatif. Saat ini Wooddo.id melakukan penjualan secara online melalui e-commerce shopee dan tokopedia, serta mempromosikan produk pada platform online seperti media sosial Instagram dan juga secara offline seperti mengikuti pameran dan menitipkan produk pada toko offline yang berada di Bandung dan Bali. Wooddo.id juga sudah mampu melakukan penjualan secara internasional dan juga mengirimkan produk ke seluruh pelosok dunia. Namun begitu, penjualan wooddo.id masih dirasa belum maksimal oleh pemiliknya, terutama dalam aktifitas pemasaran menggunakan media sosial yang memerlukan konten yang menarik untuk bisa menjangkau audience yang lebih luas. Sehingga perlu adanya pembelajaran media sosial dan digital marketing pada UMKM Wooddo.id dengan harapan Wooddo.id bisa mengelola bisnisnya dengan lebih optimal dan berkelanjutan.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI PREPP STUDIO JAKARTA Muhammad Fajar; Trisha Gilang Saraswati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.818

Abstract

In April 2022 Prepp studio did a 100 Vespa Giveaway which successfully enlivened social media as evidenced by the coverage of well-known media discussing it such as Viva, Wartaekomoni and innews. This study aims to see the effect of the marketing mix on buying interest in Prepp products. This research uses quantitative research methods. The data collection used in this study was a questionnaire distributed to respondents who met the research topic criteria. The sampling technique in this study used nonprobability sampling. Respondents of this study were 100 individuals who knew the products, prices, promotions, location of Prepp Studio and individuals who had purchased Prepp Studio products and also had the desire to buy Prepp Studio products. The results of this study state that the marketing mix variable has a significant effect on the purchase interest variable which has a value of 64.6% so that the authors suggest that the company create a membership card so that consumers who have a member card have a referral code to get points that can be exchanged for discounts for subsequent transactions and provide discounts or cashback for consumers who do testimonials or reviews after transactions so that it will increase trust in potential customers who can increase buying interest in Prepp Studio.Keywords: Marketing mix, Purchase intention and fashion industry.
The PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN TRAVELOKA DI KOTA BANDUNG Fahmi Adyan Abdurrahman; Trisha Gilang Saraswati
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48663

Abstract

Customer e-loyalty will appear along with company e-services quality. This study was conducted to analyze the effect of e-service quality on Traveloka customer e-loyalty in Bandung city. The purpose of this study was to find out how e-service quality affects traveloka customer e-loyalty in Bandung city. This study applies quantitative methods with descriptive and causal research types. The sample used is 100 respondents. Data analysis techniques apply descriptive analysis and simple linear regression. The results of the descriptive analysis study show that e-service quality and e-loyalty are in the good category. The results of simple linear regression show that e-service quality has a significant effect on e-loyalty for Traveloka customers in Bandung city.
Co-Authors Akbary, Zhabrian Aprilia, Ferica Aulia, Muhammad Rafi Denise Mayliana Sari Dhandi Muslizar Dwinita Widyaningrum Fahmi Adyan Abdurrahman Farah Oktafani Ferica Aprilia Ghossan, Muhammad Fatih Hafidhah, Qonita Indry Annisa Azarine Jasmine, Nadia Aludia Kartika Sekar Ayuningtias Maharani, Anissa Bulan Marheni Eka Saputri Mela Nurlatifah Muhammad Fajar Nadia Aludia Jasmine Naufa, Mochamad Ariq Luthfi Nurlatifah, Faula Nurlatifah, Mela Oktaveana Sugiarti Tjitrohartoko Premadi, Muhammad Tala Kresna R. Nurafni Rubiyanti Ramadhan, Achmad Rizky Sitohang, Agdiana s Widyaningrum, Dwinita Yahya, Muhammad Auliya