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All Journal Britain International of Humanities and Social Sciences (BIoHS) Journal
Anang Anas Azhar
Lecturer in State Islamic University of North Sumatera, Medan
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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The Perception of UINSU Students towards GO-JEK Online Transportation Services Anang Anas Azhar; Tri Ayu Andani Nasution
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 2 No 1 (2020): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v2i1.170

Abstract

This study aims to determine the perception of Communication Science students of State Islamic University of North Sumatera (UINSU) Medan regarding the quality of services that are owned by GO-JEK Online. The theoretical framework used is new media theory, perception and service quality. This type of research uses methods descriptive quantitative research. The results showed that Communication Science students at Faculty of Social Sciences UINSU Medan had perceived GO-JEK as a good and credible online transportation. It can be seen from the results of physical appearance data, reliability, responsiveness, competence, politeness, credibility, security, access, communication and understanding have been stated well and good by users or consumers of GO-JEK. The results show an average of 79.37%. In terms of reliability which includes the extent to which information is obtained, it is stated that GO-JEK riders will take passengers to their destination make passengers wait a long time.
Co-Authors Tri Ayu Andani Nasution