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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Britain International of Humanities and Social Sciences (BIoHS) Journal Economit Journal
Marcus Garvey ORJI
Department of Entrepreneurial Studies, Veritas University, Abuja, Nigeria
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : economit journal

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The Influence of Marketing Research on the Profitability of Nigerian Deposit Money Banks in Abuja, Nigeria Marcus Garvey Orji
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 2 No 1 (2022): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v2i1.608

Abstract

The objective of this study was to examine the influence of marketing research on the profitability of Nigerian Deposit Money Banks in Abuja. The study was a survey research sampling the opinion of 82 staff of Zenith, Polaris, First Bank and First city monument bank, Bwari branch. Their opinion was collected using a structured questionnaire. The data obtained was analysed by tabulation and percentages, and the formulated hypotheses tested using Kendal coefficient of concordance method. The findings revealed that Banks marketing research efforts results to customer’s need identification and customer’s satisfaction; and that bank’s customer’s satisfaction through marketing research efforts enhances profitability in Abuja. The study concluded that for Deposit Money banks to maximize profit at optimum level, they have to expand the scope of marketing research and development in order to eliminate the risk involve in today’s marketing trend. Therefore the study recommended among other things that Deposit Money Banks in Nigeria should strive to monitor the degree of customer’s satisfaction with their services on a continuous basis through market situation analysis. This way, the banks will be able to see areas requiring improvement thereby facilitating the much-desired satisfactory delivery of financial services to Abuja residents. Also Banks should intensify their research efforts to provide timely information on product development and other areas that will have positive influence on their operations. Equally they should ensure that all their marketing research efforts are tailored towards customer needs and to identify not just the explicit needs of the customer, but also the latent needs.
The Role of Managerial Skills on the Performance of Small and Medium Enterprise (SMES) in Jabi District, Abuja, Nigeria Marcus Garvey Orji; Akhimien Emmanuel; Chika Margret-Mary Egwuatu
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 3 No 2 (2023): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (May
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v3i2.876

Abstract

The objective of this study was to access the role of managerial skills on SME performance in Jabi District, Abuja, Nigeria. The study is a survey research, sampling the opinion of 240 business owners in the District. Their opinion was collected using a structured questionnaire and data collected were analyzed by tabulation, percentages and the formulated hypotheses tested using Kendall coefficient of concordance. The study discovered that these managerial skills: technical skills, conceptual skills, interpersonal relation skills, and budgeting skills had a substantial effect on the performance of SMEs. The study concluded that insufficient managerial skills are factors militating against SME performance and recommended among others that SME managers should try to understand, lead, change and regulate the behavior of the individuals and organization they manages to achieve greater performance; the government, Non-Governmental Organizations, and SME owners' unions provide adequate training.
Co-Authors Abe MHIRNA Akhimien Emmanuel Babatunde Kizito OLANIYI Chika Margret-Mary Egwuatu Muhammad Ridwan Nweke Pearl Iheoma Thomas Oyetunde OLADELE