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All Journal EDUKATIF : JURNAL ILMU PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat (ABDIRA) Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Majority Science Journal INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) Journal of Humanities and Social Studies Journal of International Multidisciplinary Research
Costa, Rizky Oktarina
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Majority Science Journal

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CRISIS COMMUNICATION AND RISK PERCEPTION: REPUTATION RISK MANAGEMENT STRATEGIES IN THE SOCIAL MEDIA ERA Costa, Rizky Oktarina
MSJ : Majority Science Journal Vol. 3 No. 4 (2025): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i4.473

Abstract

The phenomenon of crisis communication in the social media era demands fundamental changes in organizational reputation management strategies. This study aims to construct a new conceptual model that explains the relationship between crisis communication, public risk perception, and digital ethics-based reputation management. Using a qualitative approach based on a systematic literature review, this study examines more than 60 Scopus and SAGE-indexed scientific publications (2015–2024) to identify conceptual patterns and research gaps. The analysis shows that traditional crisis communication models oriented towards message control are no longer effective in dealing with the two-way communication structure of social media. Public risk perception is now mediated by the dynamics of collective emotions and engagement algorithms, which demand an empathy- and data-driven communication approach. This study proposes an Ethical Data-Driven Reputation Management (EDDRM) model that integrates three main dimensions: data analytics, public communication ethics, and social empathy. This model has implications for strengthening organizational social legitimacy through transparency, adaptive speed, and moral integrity. The study's main contribution lies in updating the crisis communication paradigm oriented towards public trust and balancing strategic effectiveness with ethical responsibility in the contemporary digital ecosystem.
Co-Authors Feriyanti, Yang Gusti Irish Ade Pertiwi Muhammad Gunawan Roomilda Roomilda