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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Reni Putriani
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Economics, Econometrics & Finance Social Sciences

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DAMPAK KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HYPERMART BENCOOLEN MALL BENGKULU Reni Putriani; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 21, No 3 (2020): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i3.492

Abstract

The purpose of this study was to analyze the impact of service quality andproduct quality on customer satisfaction Hypermart Bencoolen Mall Bengkulu. The data used are primary data obtained through filling out a questionnaire with a Likert scale. The sample selection method used is purposive sampling.The results of this study indicate that service quality and product quality have a positive and significant effect on customer satisfaction of PT. Hypermart Bencoolen Mall Bengkulu
Co-Authors Donny Dharmawan